Thursday, March 21, 2013
Speaker Series - West Coast
Hair Innovators
Frederic Fekkai Frederic Fekkai
Founder & CEO,
Read Bio
For over two decades, Frédéric Fekkai has impacted the international beauty landscape with his European elan and entrepreneurial vision. Innovative cuts, premium hair products and a rarefied salon concept define Fekkai as a pioneering businessman. But, it is the allure of his personal life-his homes and lifestyle are routinely chronicled in publications like Vogue, Elle Décor and Town and Country-which elevates his reputation to that of an aesthete and tastemaker of the highest order.

Born in Aix-en-Provence, France, Fekkai rapidly rose through the beauty ranks by training with a roster of notable Parisian hairdressers. Early on, Fekkai’s revolutionary approach to hair was clear. Instead of performing “signature cut“, Fekkai became a master of customization. His philosophy? Focus on the individual. After observing a client, Fekkai would design a style that maximized her attributes and enhanced the “total look.“ By 1989, Fekkai’s modern cuts (and dashing demeanor) caught the attention of Bergdorf Goodman. He was invited to design a salon which echoed the sophistication of the celebrated department store. Inspired by the image and experience of other notable timeless luxury brands, Frédéric Fekkai Beauty Center became an instant mecca for social swans and celebrities. The buzz, the premium price point of a Frédéric Fekkai haircut and the extraordinary customer service set a new benchmark for hair care launching Fekkai as a major player in the beauty industry.

But, Fekkai’s vision extended beyond running a cosmopolitan salon. At a time when shampoos and conditioners were inexpensive drugstore commodities, Fekkai saw a niche. Women spared no expense on their complexions. Why not invest in their hair? With a nod to prestige skincare, Fekkai decided to extend the luxury hair experience from his salon into clients’ homes with scientifically advanced products designed to rejuvenate different hair types. From packaging and texture to fragrance, the products boast “luxury cues“ which deliver a sensorial experience. The collection – sold only in upscale beauty retailers-debuted in 1995 delighting women who craved high performance product that addressed their individual concerns. Crafted of the finest ingredients, the collection shattered existing price barriers ushering in a new category in the beauty sector: prestige hair care. Today, the hair care line is divided into regimen “families“ to suit individual needs: Advanced Care, EveryDay, Coiff, Ageless, More, Salon Color and Salon Glaze. The Fekkai product line remains a category headliner; the ultimate in luxury hair care distributed in over 40 countries worldwide.

By 1995, a roster of celebrity clientele, explosive press and an award winning product line transformed Frédéric Fekkai from red hot hairdresser to luxury lifestyle brand. By 2005, Fekkai expanded the product lineup and salon business that exuded his specific brand of effortless style. He redesigned his flagship and opened a 10,000 square foot salon on New York’s legendary Fifth Avenue. For twenty years, The Fekkai New York City Flagship has remained the highest grossing salon in the world.

Fekkai currently operates seven salons in key markets- three in New York City that include Soho, The Upper East Side and Fifth Avenue as well as Los Angeles, Dallas, Greenwich, and Palm Beach --and services approximately 1,500 clients per day. The atmosphere is state of the art contemporary with a French twist. Fresh flowers, Wi-Fi service, private changing rooms, invisible appointment bookers and in house caterers (culled from high profile eateries) make a visit to the House of Fekkai an unparalleled luxury experience.

In March, 2008, Fekkai’s reputation as trendsetter and pioneering businessman made headlines once again. P&G, the country’s largest consumer goods company, acquired Frédéric Fekkai Inc with the aligned vision of propelling the Fekkai brand to the next level. Fekkai now serves as consultant playing a strategic and designer role as he works closely with Procter & Gamble teams to innovate new products and celebrate the luxurious equity of the brand that bears his name. In addition, he is involved in a wide range of charitable initiatives, including efforts to support women, children and the arts. Frédéric Fekkai serves on the Board of Directors for Martha Stewart Living and in 2010 was made a Knight of France’s National Order of Merit.

Sally Hershberger Sally Hershberger
Celebrity Stylist & Founder ,
Sally Hershberger Professional Hair Care, LLC.
Read Bio
Known for her trendsetting vision and extraordinary skill, Sally Hershberger is one of the most influential and sought-after hairstylists across the globe. As the first female hairstylist whose talent and business acumen enabled her to reach celebrity status, Sally is a personal favorite of directors and celebrities alike and is equally in demand in the world of fashion. In addition to her work with top celebrities and photographers, Sally travels coast-to-coast to work with personal clients in her New York and Los Angeles Salons and in 2008 created her self-titled hair care line, Sally Hershberger.

Sally realized her goal of offering every woman across the country the tools to recreate the aesthetic of her coveted styles with the launch of her Sally Hershberger hair care collection. The ultimate in luxury hair care without the price tag to match, all products undergo testing by Sally herself at her eponymous New York City salon to ensure high-quality, high performance formulations at a price everyone can afford.

Sally maintains an active role at her three salons: Sally Hershberger Uptown located on New York’s Upper East Side, Sally Hershberger Downtown in New York’s Meatpacking District, and Sally Hershberger Los Angeles in West Hollywood.

Ouidad Ouidad
Read Bio
Sometimes it’s hard to keep a good curl down! Ouidad is an internationally recognized stylist, salon owner, author, global educator, philanthropist, industry icon and the first recipient of the Cosmetic Executive Women’s First Great Idea award, which she received in 2011.

In 1984, Ouidad, along with Peter Wise — her business partner and husband of 30 years — pioneered the curly-hair industry by opening the first salon in the country to cater exclusively to clients with curly hair. The business has expanded to include two flagship salons — in New York City and Santa Monica — along with more than 200 certified salons nationwide as well as national and international product distribution. Ouidad’s trademarked cutting and styling techniques and specialized line of award-winning products have instilled confidence in curly and wavy-haired women and men everywhere. Because of her unique brand of experience, authority and passion, editors at fashion and beauty magazines and companies world-wide consult Ouidad regularly and consider her to be the world’s reigning “Queen of Curl. ”

A staunch breast cancer supporter, Ouidad has created and embarked on an ongoing campaign, “Curls For A Cure®,” and has partnered with The Breast Cancer Research Foundation to help raise funds and awareness of breast cancer. Ouidad is committed to the cause and matches donations dollar for dollar. The campaign has raised almost half a million dollars so far — with no sign of slowing down!

Ouidad is the proud mother of two adult children, one of whom has followed in her footsteps and is a budding stylist in New York City.

Moderated by: Martha McCully, Beauty and Lifestyle Expert
Location Fairmont Miramar Hotel & Bungalows, Santa Monica
101 Wilshire Boulevard
Santa Monica CA, 90401
Registration will open soon.

Get Involved
Sponsoring CEW events is an effective way to show your support of current and future women leaders of the cosmetics industry. As a sponsor, you’ll benefit from the multi-channel marketing power of the CEW brand. To participate, contact us at

Onsite event photography by LaShonda Adams
Adamsville Photography

Initial Message