Speaker Series

The Speaker Series events address the topics that are shaping the future of our industry and provide unparalleled access to industry influencers and thought leaders. Each event is made up of one hour of informal networking and a second hour of top leaders sharing their insights on career and business.

Wednesday, November 29, 2017
Speaker Series
Prestige Beauty Branding: Who's Winning and How

Join us when 4 successful prestige marketers – from brands representing more than 25% of the sector’s revenue share and nearly $5 billion in sales – discuss the luxury beauty business from legacy, indie and boutique brand perspectives.

Alexandre Choueiri Alexandre Choueiri
President, International Designer Collections,
L'Oréal USA
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Alexandre Choueiri is President of the International Designer Collections Division of L’Oreal USA, leading business growth for luxury brands such as Armani Beauty, Yves Saint Laurent Beauty, Ralph Lauren, Viktor & Rolf, Maison Margiela and other designer fragrances. As the head of this business unit, which is currently the second largest player in the US fragrance market, Alex is responsible for the strategic development of these brands in the U.S. with a team of over 600 employees and beauty advisors. His portfolio of fragrances include the #1 ranking men’s fragrance in the U.S., Acqua di Gio, and the #5 women’s fragrance Viktor and Rolf’s Flowerbomb. His division’s focus is on brand elevation with retail-centric strategies based on education, comparable growth, successful expansion, and digital centric initiatives. Alexandre moved to the U.S. from London in 2012, where he was General Manager of Lancôme for the UK and Ireland. Under Alex’s leadership, Lancôme had a successful turnaround with 4 years of consecutive growth in sales, strong market share gains on skincare, implementation of innovative retail strategies, new marketing, PR and digital campaigns. Prior to assuming this role, Alexandre held increasing roles of responsibility across L’Oreal worldwide, beginning in Italy as marketing manager then moving to Paris in the global makeup and skincare development responsibilities and became General Manager of Designer Brands for L’Oreal Luxe Australia. Alexandre’s career began at Bain & Company where he was a management consultant for 4 years. Alexandre is a graduate of the HEC School of Management, the leading business school in France. He currently lives in New York City with his wife and two children. He holds both Lebanese and French citizenships.
Terry Darland Terry Darland
Parfums Christian Dior N.A.
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Terry Darland is a thirty-seven-year veteran of the luxury cosmetic, skincare and fragrance industry. Ms. Darland began her career with the Estee Lauder Companies in 1980 as Clinique’s first Account Coordinator in the United States. This quickly led to her first promotion to Account Executive in the Midwest and West Coast sectors. In 1986, Ms. Darland started her tenure with Prescriptives based in Chicago as the Regional Sales Manager. She assumed the role of Vice President of Sales in 1995. Continually seeking growth, Ms. Darland was promoted to Vice President of Aramis/Tommy Hilfiger Fragrances in which she incorporated her marketing skills to become the Vice President of Marketing in 1999. Having skillfully managed sales and marketing plans for several Estee Lauder Companies, Ms. Darland added training and education to her repertoire by becoming the Vice President of Sales and Education of Prescriptives/Kate Spade Beauty in 2001. In 2004, Ms. Darland joined LVMH as the SVP of Christian Dior Perfumes & Cosmetics. In October 2009, she was a recipient of the CEW Achievers Award. She is also a member of the Executive Board at the Fragrance Foundation. From 2012 to 2015, she served as President, LVMH Beauty which included Christian Dior and Guerlain. Terry Darland resides in Westchester County with her husband and has two children. Phillip graduated from the Business School at University of Rhode Island and is an Assistant Buyer at Lord & Taylor in NYC. Madison is a makeup artist for Christian Dior Perfumes & Cosmetics.
Kirsten Kjaer Weis Kirsten Kjaer Weis
Kjaer Weis
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Kirsten grew up on a farm in Denmark, and spent her childhood dreaming of big cities and world travel. After completing her studies, life was exactly that: she set about exploring the United States, eventually returning to Denmark. This time home would be Copenhagen, not the slow paced, rural life back in the countryside. On a whim, she enrolled in cosmetology school, where the studio owner took an interest in her, and encouraged her to move to Paris to finish her training at the prestigious Christian Chauveau School of Artistic Makeup. Looking back, Kirsten said, “I loved living in Paris. I found the art, the style, the culture of the city so inspirational. And the amazing teachers at the Chauveau School helped me realize how much I loved the creative aspect of makeup.” After completing the rigorous program at Christian’s school, she returned to Copenhagen, a move that fortuitously coincided with the opening of the city’s first artist’s agency. It was the early 90s, a time when the role of the make up artist was becoming more prominent. Remembers Kirsten, “Even when I began working as a makeup artist, models were sometimes still doing their own makeup.” They signed her right away, and soon her days were spent on photo shoots all over Europe and abroad. After years of refining her technique, it was time for a new challenge: New York City. Her skill and expertise landed her coveted gigs working on magazine covers and fashion editorials for the likes of Elle, Lucky, Marie Claire and Vogue. She also added to her portfolio new work from high-profile advertising campaigns and music videos. After years of living a globe-trotting, urban existence, Kirsten discovered a renewed appreciation for the beauty and natural simplicity of her country upbringing. “The longer I lived in cities, the more I missed the experience of nature I was so lucky to have growing up. I love the tranquility, peace and beauty of the natural world. It reminds me of why I created a line of organic makeup, and inspires its evolution.” Today, Kirsten is still based in New York and focuses 100% on running Kjaer Weis.
Tomoko Yamagishi-Dressler Tomoko Yamagishi-Dressler
SVP, Marketing and Sales, Ultra-Prestige Collection,
Clé de Peau Beauté
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As the Senior Vice President of Marketing & Sales for the Ultra-Prestige Collection, Tomoko Yamagishi-Dressler leads the luxury portfolio of Shiseido Americas. The jewel in the portfolio’s crown is Clé de Peau Beauté, renowned for its ultra-luxurious formulations and exceptional client service which have helped to make it the #1 brand in Japan and one of the fastest growing prestige brands worldwide. Ms. Yamagishi-Dressler comes to this new role with a wealth of experience in the beauty and financial industries as well as a passion for building an exceptional and talented team. For the last five years, she headed U.S. marketing, e-commerce and digital initiatives for Shiseido and Clé de Peau Beauté, where her leadership drove significant growth. The prior two years were spent at the company’s Tokyo headquarters, managing Shiseido global skincare marketing. Ms. Yamagishi-Dressler held additional roles at Victoria’s Secret Beauty and Chanel Beauty, both after completing her MBA at Harvard Business School. She began her career in finance, and served as Lehman Brothers Tokyo based Vice President of Fixed Income, marketing financial products to top institutional clients in Japan. Ms. Yamagishi-Dressler is on the industry advisory board of the Fashion Institute of Technology (FIT) and is an active member of Cosmetic Executive Women (CEW). She resides in Montclair, NJ with her husband, 2 children and puppy
Moderated by Jenny B. Fine, WWD
Dress code is business attire. No jeans are permitted at The Harmonie Club 
Location Harmonie Club
4 East 60th Street
New York NY, 10022

5:30pm-6:30pm: Cocktails & Networking

6:30pm-7:30pm: Program

Registration will open soon.
Sponsored By:

Get Involved
Sponsoring CEW events is an effective way to show your support of current and future women leaders of the cosmetics industry. As a sponsor, you’ll benefit from the multi-channel marketing power of the CEW brand. To participate, contact us at sponsorship@cew.org.

Onsite event photography by Juergen Frank

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