Career Development Series

Career Development Series events provide the opportunity to connect with colleagues from all sectors of the beauty industry in an informal setting. Programs are focused on career development and networking.

  • Future Leaders Council member Kaajia Cassin and CosmeticsDesign.com USA's Deanna Utroske.
    Future Leaders Council member Kaajia Cassin and CosmeticsDesign.com USA's Deanna Utroske.
  • Attendees networking during the cocktail reception.
    Attendees networking during the cocktail reception.
  • Attendees networking during the cocktail reception.
    Attendees networking during the cocktail reception.
  • Attendees networking during the cocktail reception.
    Attendees networking during the cocktail reception.
  • Attendees networking during the cocktail reception.
    Attendees networking during the cocktail reception.
  • Attendees networking during the cocktail reception.
    Attendees networking during the cocktail reception.

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Thursday, July 20, 2017
Career Development Series
Interpreting Trends Workshop
At this event, you’ll learn:

THE 4 MEGA-TRENDS IMPACTING BEAUTY, from TrendWatching’s Maxwell Luthy

TREND DATA AND ANALYSIS, from The NPD Group’s Larissa Jensen

HOW TO INTERPRET TRENDS into business ideas

Speakers
Jennifer Barckley Jennifer Barckley
Head of Academy,
TrendWatching
Larissa Jensen Larissa Jensen
Executive Director, Beauty Industry Analyst,
The NPD Group
Read Bio

Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group, is an expert in the prestige skincare, makeup, and fragrance categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog and has contributed to major industry media outlets including WWD Beauty Biz, Beauty Fashion, Cosmetics Business, GCI, and Happi, as well as Vanity Fair and Racked. She has delivered keynotes and trend presentations at established beauty events and conferences including HBA Global Expo and The Society of Cosmetic Chemists.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.

Maxwell Luthy Maxwell Luthy
Director of Trends & Insights ,
TrendWatching
Read Bio

Maxwell is the head of our North America office and an accomplished keynote speaker who delivers trend presentations at conferences around the world. Events include TMRE, Asian Marketing Congress and Cisco Live!, internal keynotes include Google and Levi’s.

Maxwell has facilitated innovation workshops for the WWF, Samsung, the Dubai government and 3M. He has compiled bespoke research for clients including Walt Disney Imagineering, American Express, McDonald’s, eBay and Intel.

Maxwell began his career in a London advertising agency, he founded a record label, and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in Economics & History from Bristol University.

As the former Global Director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at Parsons School of Design, London Metropolitan University and Cass Business School.

300 West 57th Street 44th Floor
New York NY, 10019
Schedule

5:30 PM Cocktails & Networking

6:00 PM - 7:30 PM Program

Registration will open soon.
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