• Jenny Fine, Beauty Inc.; Anastasia Soare, Anastasia Beverly Hills; Megan McIntyre, Refinery29; Kathryn Fernandez, Unilever; Tara Simon, Ulta Beauty
    Jenny Fine, Beauty Inc.; Anastasia Soare, Anastasia Beverly Hills; Megan McIntyre, Refinery29; Kathryn Fernandez, Unilever; Tara Simon, Ulta Beauty
  • Adriana Medina Baez, Givaudan; Raymond Cloosterman, Rituals; Camille McDonald, Bath and Body Works
    Adriana Medina Baez, Givaudan; Raymond Cloosterman, Rituals; Camille McDonald, Bath and Body Works
  • Thia Breen, The Estée Lauder Companies Inc; David Greenberg, Maybelline New York*Garnier*Essie; Laurie Dowley, Elizabeth Arden
    Thia Breen, The Estée Lauder Companies Inc; David Greenberg, Maybelline New York*Garnier*Essie; Laurie Dowley, Elizabeth Arden
  • Lynne Greene and Jane Lauder, The Estée Lauder Companies, Inc.
    Lynne Greene and Jane Lauder, The Estée Lauder Companies, Inc.
  • Jean-Marc Plisson, Fresh Inc.; Terry Darland, LVMH Beauty; Nicholas Munafo, LVMH Fragrance Brands & Acqua Di Parma
    Jean-Marc Plisson, Fresh Inc.; Terry Darland, LVMH Beauty; Nicholas Munafo, LVMH Fragrance Brands & Acqua Di Parma
  • Event Attendees
    Event Attendees

Wednesday, May 9, 2018
Speaker Series
The Institutionless Consumer
Trust-building has become synonymous with brand-building for a new breed of beauty marketer. Learn the strategies that appeal to today’s growing cohort of “institutionless” consumers.

 

 

Speakers
Lisa Feierstein Lisa Feierstein
Trend Strategist,
TrendWatching
Read Bio
Lisa Feierstein is the Trend Strategist at TrendWatching's New York office. She analyzes trends, delivers keynotes, crafts bespoke reports and facilitates workshops for clients including Spotify, Vans, Frito-Lay and Marriott. Lisa was also a featured speaker at the National Retail Federation's Big Show in January 2018. On top of helping clients apply consumer insights, Lisa creates both video and written content that is published on TrendWatching's social channels, Premium platform, quarterly reports and more. She additionally heads up TrendWatching's global Innovation of the Day daily email newsletter. Prior to joining TrendWatching, Lisa got her hands dirty at several startups.
Marcia Kilgore Marcia Kilgore
Founder,
Beauty Pie
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Back in the mid ‘90s, when her experimental one-room beauty studio grew into the revolutionary Bliss® Spa (a majority stake was acquired by LVMH in 1999), Marcia Kilgore was pegged by Time Magazine as one of the new generation of young entrepreneurs who were changing the way the world does business and was heralded as “the new Estée Lauder”. Kilgore went on to build and sell her second major beauty brand - Soap & Glory® – to Boots/Walgreens in 2014 - cementing her status as the beauty industry’s most savvy serial-entrepreneur. Next came FitFlop®. Launched in 2007, Kilgore’s ergonomic footwear brand, dubbed by industry watchers as “footwear’s Lululemon”, is now sold in 64 markets globally, with Kilgore’s friend Uma Thurman fronting its ‘for Superwomen’ campaign. In October 2016, Kilgore launched Soaper Duper®, an ecologically conscious brand that boasts the best naturally-derived, enviably-priced bath and body products of the 21st century. It’s packaged in recycled plastic bottles and tubs and partially recycled tubes, and gives back to Water Aid – proving that it’s possible to do good business and do good at the same time. And then there’s the big one: BEAUTY PIE®. Kilgore’s biggest idea yet. Launched in December 2016, it’s the future of shopping for luxury cosmetics. “Because the Beauty Industry is broken, customers get about 10% for their money, and that isn’t good enough anymore.” Set to completely disrupt the industry – BEAUTY PIE® offers members a ‘virtual backstage pass’ to the skincare and makeup suppliers of the world’s leading beauty brands, selling luxury cosmetics at totally transparent member pricing, to give the new generation of brand-neutral, savvy skincare and makeup lovers a bigger piece of the BEAUTY PIE.
Molly Landman Molly Landman
Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials,
Unilever
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Molly Landman is a Global Director at Unilever, responsible for the brands Love Beauty & Planet and ApotheCARE Essentials. With 13 years of experience in the beauty and retail industry, Molly has worked at Unilever for the past 8 years, spending most of her time developing and launching new hair innovations and brands globally, working on brands from Suave to Tresemme to Dove prior to her current role. Molly also has worked in the US market managing Unilever’s launch into the aerosol deodorant format along with the Dove, Suave & Degree deodorant brands, as well as managing skincare brands Simple, Ponds, Noxzema and St. Ives in the US. Molly has also held positions in global development at L’Oréal in the Luxury Products Division, and as a buyer and planner at Bloomingdale’s. Molly grew her current team from three members to eleven in the period of 12 months to support the development and launch of her both premium naturals-inspired brands. She currently leads the brand strategy, innovation and US deployment of both brands. Molly graduated from the University of Pennsylvania with a double major in English and French Literature. She lives in Brooklyn, New York with her husband, 1 year old son, and brussels griffon dog.
Moderated by Jenny B. Fine, WWD
Location Meredith
225 Liberty Street
New York NY, 10281
Schedule

5:30-6:30PM-Cocktails and Networking

6:30-7:30PM-Program

 

Ticket Rates
  • The Institutionless Consumer - 05/09/2018 - Member Tkt
    $95.00
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Onsite event photography by Juergen Frank

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