The Speaker Series events address the topics that are shaping the future of our industry and provide unparalleled access to industry influencers and thought leaders. Each event is made up of one hour of informal networking and a second hour of top leaders sharing their insights on career and business.
Wednesday, May 9, 2018
The Institutionless Consumer
Trust-building has become synonymous with
brand-building for a new breed of beauty marketer. Learn the strategies that
appeal to today’s growing cohort of “institutionless” consumers.
Lisa Feierstein is the Trend Strategist at TrendWatching's New York office. She analyzes trends, delivers keynotes, crafts bespoke reports and facilitates workshops for clients including Spotify, Vans, Frito-Lay and Marriott. Lisa was also a featured speaker at the National Retail Federation's Big Show in January 2018.
On top of helping clients apply consumer insights, Lisa creates both video and written content that is published on TrendWatching's social channels, Premium platform, quarterly reports and more. She additionally heads up TrendWatching's global Innovation of the Day daily email newsletter. Prior to joining TrendWatching, Lisa got her hands dirty at several startups.
Back in the mid ‘90s, when her experimental one-room beauty studio grew into the revolutionary Bliss® Spa (a majority stake was acquired by LVMH in 1999), Marcia Kilgore was pegged by Time Magazine as one of the new generation of young entrepreneurs who were changing the way the world does business and was heralded as “the new Estée Lauder”.
Kilgore went on to build and sell her second major beauty brand - Soap & Glory® – to Boots/Walgreens in 2014 - cementing her status as the beauty industry’s most savvy serial-entrepreneur.
Next came FitFlop®. Launched in 2007, Kilgore’s ergonomic footwear brand, dubbed by industry watchers as “footwear’s Lululemon”, is now sold in 64 markets globally, with Kilgore’s friend Uma Thurman fronting its ‘for Superwomen’ campaign.
In October 2016, Kilgore launched Soaper Duper®, an ecologically conscious brand that boasts the best naturally-derived, enviably-priced bath and body products of the 21st century. It’s packaged in recycled plastic bottles and tubs and partially recycled tubes, and gives back to Water Aid – proving that it’s possible to do good business and do good at the same time.
And then there’s the big one: BEAUTY PIE®. Kilgore’s biggest idea yet.
Launched in December 2016, it’s the future of shopping for luxury cosmetics.
“Because the Beauty Industry is broken, customers get about 10% for their money, and that isn’t good enough anymore.”
Set to completely disrupt the industry – BEAUTY PIE® offers members a ‘virtual backstage pass’ to the skincare and makeup suppliers of the world’s leading beauty brands, selling luxury cosmetics at totally transparent member pricing, to give the new generation of brand-neutral, savvy skincare and makeup lovers a bigger piece of the BEAUTY PIE.
Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials,
Molly Landman is a Global Director at Unilever, responsible for the brands Love Beauty & Planet and ApotheCARE Essentials. With 13 years of experience in the beauty and retail industry, Molly has worked at Unilever for the past 8 years, spending most of her time developing and launching new hair innovations and brands globally, working on brands from Suave to Tresemme to Dove prior to her current role. Molly also has worked in the US market managing Unilever’s launch into the aerosol deodorant format along with the Dove, Suave & Degree deodorant brands, as well as managing skincare brands Simple, Ponds, Noxzema and St. Ives in the US. Molly has also held positions in global development at L’Oréal in the Luxury Products Division, and as a buyer and planner at Bloomingdale’s.
Molly grew her current team from three members to eleven in the period of 12 months to support the development and launch of her both premium naturals-inspired brands. She currently leads the brand strategy, innovation and US deployment of both brands.
Molly graduated from the University of Pennsylvania with a double major in English and French Literature. She lives in Brooklyn, New York with her husband, 1 year old son, and brussels griffon dog.
Global Manager for Redken, Pureology and Mizani,
Shane Wolf is the founder of mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched on Earth Day in April 2018.
Far from his roots on a small family farm in Kansas, Shane Wolf has spent his twenty-seven year career in professional beauty. First as a hairdresser and salon owner and then in brand education, marketing, product development, and general management. In the course of his career, Shane took on a role at Aveda and had the occasion to work with its founder who became a great source of inspiration for how to build brands with a mission that can change lives and improve the world. Following his tenure at Aveda, Shane made a move to L’Oréal thirteen years ago and has held positions at Redken, Kerastase, Shu Uemura, Pureology, and Mizani. Upon returning from an expat assignment in the UK, and in addition to his role as Worldwide GM of Redken, Pureology, and Mizani, Shane had a vision to bring a new level of sustainability and naturality into the division. With the support of L'Oréal, he incubated the new brand concept called Seed Phytonutrients.
Based in Doylestown, Pennsylvania, the mission of this disruptive and innovative beauty brand is to plant the seeds of health, well-being, and sustainability for future generations. To protect seeds from over-commercialization, the brand partners with independent American organic farmers to harness the power of local seed varieties, using their extracts to create the line of elevated natural products. The brand is also committed to an agenda of environmental sustainability, bringing to market the first shower-friendly paper bottles made from 100% recycled packaging. Through its mission, Seed Phytonutrients aims to create an environment of harmonious beauty, agriculture and sustainable business.
Moderated by Jenny B. Fine, WWD
225 Liberty Street
New York NY, 10281
5:30-6:30PM-Cocktails and Networking
Registration will open soon.