Tuesday, February 19, 2019
Industry Intelligence Series
The Future of Cannabis in Beauty
Lucie Greene Lucie Greene
Worldwide Director, The Innovation Group,
J. Walter Thompson Intelligence
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Lucie Greene is the Worldwide Director of The Innovation Group at J. Walter Thompson - J. Walter Thompson’s in-house futures and innovation think tank. She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, and oversees regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy. The Innovation Group’s work is frequently cited in prestigious publications including the New York Times, Bloomberg Businessweek, The Guardian, WWD, USA Today, and The Times. Lucie is the outward-facing “futurist” for J. Walter Thompson. She’s a thought leadership columnist for Campaign and writes for the Financial Times on futures She has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof and Ad Week discussing future trends across multiple lifestyle sectors. She has also appeared as a futures expert on the BBC, Fox News, and Bloomberg TV. Lucie’s debut book 'Silicon States: The Power and Politics of Big Tech and What it Means for Our Future', is released with Counterpoint in August 2018.
Dianna Ruth Dianna Ruth
Product Development and COO,
Milk Makeup
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Dianna has over 15 years of experience launching new brands and products with major beauty players such as Hard Candy, Bliss, and Lipstick Queen, among others. She has launched thousands of makeup and skincare products, overseeing them from concept to development, garnering over 30 industry awards from institutions such as CEW, Allure, Self, and Cosmopolitan. One of WWD's 50 Beauty Execs Under 40 Driving Innovation, Dianna led Milk Makeup to become both WWD's Newcomer of the Year and Sephora's Rookie of the Year in 2016. With her extensive background in product development and her busy lifestyle as a mom of two, Dianna wields her extensive industry knowledge and ability to seek out the new, useful, and functional to create revolutionary and highly innovative Milk Makeup products.
Beth Stavola Beth Stavola
CBD For Life
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Beth Stavola is a leading cannabis female entrepreneur, Chief Operating Officer, President of US Operations, and Board Member of MPX Bioceutical Corporation (CSE: MPX; OTC: MPXEF), a US national and international diversified cannabis company focused on the medical and adult use cannabis markets with successful grow, production, and dispensary operations throughout Arizona, Nevada, Maryland, Massachusetts, California, and Canada. In 2017 Cannabis Business Executive named Beth #3 on the “CBE 75 Most Important Women In Cannabis" list. The current overall operation consists of four Dispensary licenses, four Production licenses, and four Cultivation licenses in the state of Arizona operated under the Health for Life brand; as well as two adult use licenses and two medical marijuana licenses in Las Vegas, Nevada under the GreenMart of Nevada NLV brand. In the last year the company has expanded to Maryland managing three dispensary licenses under the Health For Life brand and one production license under MPX Maryland, as well as to Massachusetts with a fully integrated grow, production and three dispensary licenses. The company will also be expanding their award winning cannabis concentrate brand to California in the beginning of 2018 and has secured fully integrated licenses in Canada. Beth is also the founder of the top CBD beauty and wellness brand, CBD For Life, a privately held company that provides customers with the benefits of cannabinoids while avoiding unwanted psychoactive effects and can be sold throughout the country. Ms. Stavola has successfully established the Health for Life brand from inception to significant sales/cash flow within 5 years time and maintains one of the most stellar compliance records in the state of Arizona, receiving a 100% score on the last several state compliance audits. Given this record, Beth was able to establish a banking relationship for the business, which is not an easy feat in this industry. Health for Life is one of the most recognized brands of the cannabis dispensary, cultivation, and processors in Arizona. Beth is also the creator of Melting Point Extracts (MPX), which has become an extremely well respected and sought after brand in Arizona and Nevada. MPX recently won the Phoenix New Times Best Concentrates of 2016 and the 2016 Jack Herrer Cup in Las Vegas. They specialize in hydrocarbon, CO2, and solvent-less extractions to offer a wide and diverse selection of high quality cannabis concentrates. In February 2015, Ms. Stavola launched CBD for Life, a company that produces highly innovative, natural, luxurious, and effective Cannabidiol (CBD) infused pain management and beauty products using 99% pure CBD extract derived from stems and stalks of industrial hemp. She learned about the wonderful healing properties of CBD after she infused the amazing compound with essential oils to create a rub that would help manage her chronic back pain caused from scoliosis of the spine, a condition she suffered with since her early teenage years. As a wonderful side effect of using the rub, Beth noticed a significant improvement, clearing and softening of her skin. After months of extensive research she and her team met with a chemist to create the luxurious formulations, and two years later CBD for Life was born! CBD for Life is headquartered in New Jersey where the products are produced in a large-scale contract manufacturing facility. All products are 95% naturally derived and are free of GMO’s, parabens, phthalates, formaldehyde, artificial coloring and are never tested on animals. Rave reviews from mainstream prominent beauty publications and bloggers and client testimonials have been flooding in since the launch. Her products in mainstream media are helping in educating the beauty and health world on the healing properties of cannabis. Beth holds the esteemed honor of being named as one of the leading medical cannabis expert entrepreneurs on the floor of the House of Representatives in 2014 by Congresswoman Dina Titus. She holds a BS in Finance and Economics from Monmouth University and spent most of her Wall Street career at Jefferies and Company. The medical cannabis business was an investment initially that transformed into her life's true passion to holistically help others and create a lucrative business at the same time. Women-owned and operated businesses are the minority in the cannabis industry and Beth continues to sponsor organizations promoting and elevating women in this industry including the Women in Business section of the 710 Chronicle. Beth resides in New Jersey with her beautiful family and is proud to be the mother of 6 children.
CBD infused beauty products have quickly made their mark on the industry.  Both established, and indie, beauty brands are incorporating the ingredient in their skincare and color offerings, but what does the future hold? 
During this exclusive event, you will learn how CBD is impacting beauty, what new innovations to expect, and how leading companies have adapted the trend.
Featuring:  JWT Intelligence, Milk Makeup, CBD for Life
300 West 57th Street 44th Floor
New York NY, 10019

5:30-6:30pm Cocktails & Networking

6:30-7:30pm Program

Ticket Rates
  • The Future of Cannabis in Beauty 2/19/19-Non-Member Ticket
  • The Future of Cannabis in Beauty 2/19-Member Ticket
Event is Sold Out. (no waiting list or ticket at venue/door)
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Onsite event photography by Juergen Frank

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