Martha McCully; Christina Hennington, Target; Shawn Tavakoli, Beauty Collection; Anne Martin-Vachon, HSN; Tina Thomson, Tina Thomson Communications
Frederic Fekkai; Ouidad; Sally Hershberger
Thursday, November 9, 2017
Beauty Insider Series - West Coast
Beauty's Color Quake
With the makeup category’s recent growth acceleration, it’s important to explore the how, why and how-long-it-can-last of this phenomenon.
Our panel of innovative marketers from 3 top brands will discuss:
• Factors that fueled the recent boom
• The blurring of lines between makeup and skincare
• The value of blogger and vlogger collaborations
• What’s next in color innovation
Rea Ann Silva
Rea Ann Silva wants to help you “make up”.
Her experience spans a 20-year journey as one of the most sought after makeup artists in Hollywood – known best for her flawless, glowing look. She used that talent to revolutionize the makeup industry as the creative force behind beautyblender®, the multiple award winning genius cosmetic sponge applicator that has taken the beauty, professional and retail world by storm.
Rea Ann sought to modernize the way we “make up” by creating an easy to use, versatile tool that both makeup artists and women everywhere could use to achieve a
beautiful, flawless complexion.
Beautyblender was born in the makeup trailer of one of television’s first hi-definition shows. The constant touch-ups throughout the day required hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge. A lot of ingenuity and creativity later the famous pink sponge was born. Today, this “category creator” has changed the way woman around the globe apply their makeup.
As a mother, “glamma”, celebrity makeup artist and beauty entrepreneur Rea Ann believes that our time in front of the mirror needs to be easy and fun and should require as little mess and fuss as
possible. She has set her sights on continuing to develop tools that offer seamless solutions to some of our most common beauty dilemmas. Whether its designing the perfect compact for makeup
retouching with Blotterazzi, taking the guesswork out of creating the perfect cat eye with
Liner. Designer or introducing new shapes and colors of beautyblenders to fit different makeup
techniques and needs, Rea Ann has created an arsenal of must-have products that both the
makeup pro and novice cannot live without.
She stays on top of her beauty game by continuing to work in the film and television industry and is responsible for flawlessly making up some of the most beautiful faces in Hollywood including Regina Hall, Macy Grey, Brandy and Erin Andrews to name a few.
Rea Ann plans to continue pouring out her tips, tricks and makeup artist secrets into her line of
revolutionary products. Her experience and reputation has made her a sought after beauty expert
whose knowledge has graced the pages of some of the world’s most prestigious publications.
For more information on beautyblender, to request samples or to interview
Rea Ann Silva please contact Alexis Tedesco of LEXAMEDIA at
email@example.com / 347.830.4004
Vice President Product Development, Packaging and Innovation,
Jill Tomandl is a cosmetic industry innovator, award-winning package designer, product developer and creative director. She is currently the Vice President of Product Development and Innovation for Smashbox Cosmetics.
Throughout her career, she has contributed to the growth of style driven brands including Smashbox, Stila, Prescriptives, and Hard Candy. Her artistic vision combined with her technical expertise have created first to market beauty industry innovations that initiated trends including the first long wearing matte liquid lipstick, the first Smoky Eye Instructional Talking Palette, and the Color Wheel Eye Shadow Palette. She is on the innovation team that launched the first 3D printed lipstick in the beauty business. Quality and performance are the top criteria for the products she develops.
She utilizes unique and unexpected materials in her package design including agate, bindis, a solar panel, and glowing neon colorant. Her beauty/fashion collaborations range from Marchesa couture to Betsey Johnson.
She previously designed and tailored custom leather clothing for concert tours, fashion editorials, advertisements, commercials and film.
She is a member of the Environmental Media Association and a mentor for Estée Lauder Corporation Gen Next Millennials.
She studied packaging engineering, art and fashion design.
Jill's instagram handle: @jill.makeup
Senior Vice President, Global Marketing,
Katie Welch is innovative brand communications and digital marketing professional. As Senior Vice President of Global Marketing for Hourglass, she oversees all product and consumer marketing for the luxury performance cosmetics brand. She has successfully launched Hourglass campaigns for Vanish Seamless Finish Foundation, GIRL Lip Stylo Collection, Confession Lipstick Collection as well as the brand’s recent commitment to cruelty-free and partnership with Nonhuman Rights Project.
Before joining Hourglass, she served as an Executive Vice President at Weber Shandwick, one of the largest global communications agencies. In this role, she helped to grow the company’s consumer marketing portfolio, further develop their digital innovation efforts, and formalize their approach to global influencer marketing.
Prior to this, she served as Vice President, Integrated Marketing Communications for Bliss. At Bliss, she oversaw global marketing activation for the brand.
As a creative mind and brand marketer, Ms. Welch is driven by the new, the now and the next. She has appeared on AMC’s “The Pitch,” WABC, WNBC and WPIX. She graduated from Denison University and is a member of Cosmetic Executive Women. She resides in Los Angeles, California. She can be found online: @katiewelch.
Moderated by Marcy Medina, West Coast Bureau Chief, WWD
Dress code is business attire. No jeans or sneakers are permitted at the Jonathan Club.
Click here for dress code details and directions. The Third Floor club attire applies to this event.
PARKING LOT ADDRESS:
611 W. 6th Street, Downtown LA, CA 90017
Daily Incremental of 12 minutes: $3.50
Daily Max: $35.00
Evening Rate: In after 6PM and Out by 2AM - $12.00
From Santa Monica to Downtown LA - Metro Blue Line
Jonathan Club - Downtown LA
545 S. Figueroa Street
Los Angeles CA, 90071
6:00 PM Cocktails & Networking
7:00 PM - 8:00 PM Program
Online Registration is now closed. Limited tickets available at venue/door.