• Attendees networking
    Attendees networking
  • Attendees networking
    Attendees networking
  • Martha McCully; Christina Hennington, Target; Shawn Tavakoli, Beauty Collection; Anne Martin-Vachon, HSN; Tina Thomson, Tina Thomson Communications
    Martha McCully; Christina Hennington, Target; Shawn Tavakoli, Beauty Collection; Anne Martin-Vachon, HSN; Tina Thomson, Tina Thomson Communications
  • Frederic Fekkai; Ouidad; Sally Hershberger
    Frederic Fekkai; Ouidad; Sally Hershberger

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Thursday, June 5, 2014
Beauty Insider Series - West Coast
Success In-Store
How do you leverage the in-store experience to ensure your brands grow and thrive? Experts from C.O. Bigelow, Nordstrom and Cos Bar will share strategies for maintaining customer relationships, training and staffing and creating unique, customized in-store experiences to keep customers coming back.
Lily Garfield Lily Garfield
Cos Bar
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Cos Bar started as a single store by Founder/President Lily Garfield over a quarter of a century ago in the beautiful resort town of Aspen, Colorado. Since then, it has grown into thirteen stores in eight different states. Lily chooses products based on their results - makeup in the latest colors, pigments and long-wear technology - skincare to match your concerns about moisture level, firming, fine lines, fatigue, uneven skin tone, or wrinkles - fragrances to make your own personal statement - bath & body in luxurious textures and fragrances using the highest quality of ingredients - men's lines designed specifically for men using lighter, non-greasy moisturizing textures and portable, sturdy packaging - accessories in the trendiest fashions and home fragrances to complete your home and travel needs.

Ian Ginsberg Ian Ginsberg
C.O. Bigelow Apothecaries
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Ian Ginsberg, president of C.O. Bigelow, the oldest Apothecary in America, has kept the historic Apothecary tradition alive in today’s modern society. The store’s unrivaled selection of American and European luxury beauty products is a result of Ian’s extensive beauty knowledge and ability to spot key trends.

Ian’s history with C.O. Bigelow began when his grandfather bought the business in the late 1930s. Once a destination for beautifully packaged personalized health and beauty treatments, Ian has helped C.O. Bigelow Apothecary become a mecca of hard to find favorites from around the world. Ian had always aspired to become a musician until his parents decided it would be in his best interest to obtain a pharmacy license to fall back on. After becoming a licensed pharmacist in 1985 and not being fully satisfied working in that capacity, Ian set out to create his own niche in the family business at C.O. Bigelow. ” I created my job charting a course for the future of the store, ” Ian says. He began to work on ways to improve and expand Bigelow’s beauty business. He started by obtaining a supremely knowledgeable staff, which Ian believes is the heart and soul of any business. Ian has maintained the same staff for almost 20 years, knowing that this is the key to providing consistent customer service.

In the late 80s, after listening to the needs of his trusted staff and diverse clientele, Ian realized the importance of introducing European products to the store in addition to the old favorites that C.O. Bigelow carried for almost a century. Through his instinctive vision, Ian was able to bring C.O. Bigelow to a whole new level while maintaining the store’s old world charm.

Year after year, Ian scours the globe to orchestrate a supreme collection of beauty imports such as Marvis toothpaste from Italy and La Crème Opalis from France. Luxury products like Les Fleurs de Bach to the Bath and Fragrance Collection from the Hotel Costes validate the C.O. Bigelow slogan, ” If you can’t find it anywhere else, try Bigelow. ”

Hailed by WWD as ” The Apothecary Guru” , Ian’s historic and constantly evolving knowledge of what a true Apothecary should be is unrivaled. Ian has documented hundreds of original C.O. Bigelow Apothecary bottles, packaging, artifacts and ledger books dating back to 1838. Ian’s dream was to use this knowledge to one day create an apothecary line of products. In 2003, Limited Brands approached Ian with the desire and the resources to make his dream a reality.

Today, C.O. Bigelow, an Apothecary legend, is writing a new page in its history. By taking actual formularies and therapeutic ingredients that have been documented for nearly two centuries and fusing them with the best of today’s technology, C.O. Bigelow’s Personal Care Collection was born. Ian and the Bath and Body Works team worked together for years to develop a unique range of skin care products for the face and body. These tried and true formulas have been trusted by women through the ages and have been perfected for today’s modern consumer.

Many of the new products in the C.O Bigelow Apothecary Personal Care Collection are inspired by the authentic, therapeutic remedies created over a century ago by C.O. Bigelow’s very own pharmacists. Additional products are based on years of research and the personal expertise that comes from searching the globe for proven remedies. The range utilizes many important apothecary ingredients, such as the Apothecary Rose, renowned throughout the world for its skin healing benefits. Many of the products are not only authentic to the original formularies but have been named for the doctors who created them or for the patients for whom they were created.

Ian Ginsberg is the current Chairman of the Board of the Independent Cosmetic Manufacturers and Distributors Association and has been a board member since 1995. He has been a guest speaker at New York University’s Berkley Center for Entrepreneurial Studies and the Arnold and Marie Schwartz College of Pharmacy and Health Sciences of Long Island University as well as WWD Beauty Summit, HBA Global and Cosmoprof. Ian is also involved in many philanthropic activities including Food Bank of New York, Lollipop Theatre Network and Pink Promises, a charity he founded with his wife Stephanie to benefit the Breast Cancer Research Foundation.

Gemma Lionello Gemma Lionello
EVP, GMM, Cosmetics,
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Gemma Lionello serves as the executive vice president and general merchandise manager of the Cosmetics division. She and her team are responsible for all buying operations for Cosmetics, Fragrance, Skin Care, Treatment and the 14 Spa Nordstrom locations.

Gemma joined the company in 1988 as a counter manager in the Cosmetics department of the Nordstrom Valley Fair store in San Jose, CA. She served as Cosmetics department manager for a number of stores before becoming a buyer in Spa, Fragrances and Cosmetics. She went on to become a store manager, first at the Nordstrom Rack at San Leandro, CA, and then at the Southcenter (Tukwila, WA) and San Francisco Centre full-line stores. Later, she became the regional manager for all Nordstrom Rack stores in the Midwest, East Coast and South. Before taking on the role of general merchandise manager, Gemma served as a full-line store regional manager, beginning in the Capital region and then the South region from 2011 to 2012, where she supported the company’s 22 full-line stores in Florida, Georgia, North Carolina, Tennessee and Texas. In 2012, Gemma and the South team had the highest year-over-year same store sales growth of any full-line store region, and helped the company achieve record total sales of $11.8 billion. She assumed her current role in 2013.

Moderated by: Martha McCully, Beauty & Lifestyle Expert
Location Fairmont Miramar Hotel & Bungalows, Santa Monica
101 Wilshire Boulevard
Santa Monica CA, 90401
Registration will open soon.

Onsite event photography by LaShonda Adams
Adamsville Photography

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