QVC Features Brands From the Beauty Insider Awards
July 27, 2017
Last week Lisa Klein, Senior Vice President, CEW
and Nicole Cardillo, Vice President, Marketing & Events, CEW and I were at
QVC for their show were at QVC
last week for their show featuring many of the products from our Beauty Insider
Awards event. The beauty of our partnership with QVC is that everyone benefits.
It offers companies a platform to tell their story to millions of QVC viewers. And,
the QVC audience loves this show. So do I. There’s nothing more exciting than to watch beauty products
being bought at almost the speed of light.
This year 25 brands were
featured during the one-hour program, including Bareminerals, Becca Cosmetics,
Clarisonic, Dyson, Farmacy Beauty, Hey Honey, IT Cosmetics, Living Proof and
What’s in My Beauty Bag?
June 02, 2016
In July I'm going on a cruise
with Lisa Klein, SVP CEW, and her husband, Howard Klein. I love to travel but I
hate to pack. I don't travel light. And that is an understatement. I don't leave anything behind
. But I’ve
found a few beauty products that will at least lighten up my makeup bag. They
also happen to be winners of our recent Beauty Awards….
• I really like the new color line, trèStiQue
. They were
chosen as the QVC Beauty Quest Winner and will appear on QVC soon. I'm packing
the Color & Contour Blush Stick. I can use it on my lips and cheeks.
And since I’ll have some down time, I might even do a little contouring.
• My colorist, Louis Licari, is irreplaceable, but when I'm
away I’ll touch up my grey with another Beauty Award winner, Color Wow
, which took home the Indie Award. It comes with a two-sided application brush
for light or heavy applications, and has a mirror in case I want to touch up
while sitting on the Lido deck.
• I'm hopeless at doing my hair. Fortunately, our cruise
ship has a hair salon, which I plan to be frequenting. In between I’ll use
Living Proof Perfect Hair Day Dry Shampoo
, which will get me through at least a
day or two (or more.)
This product won in the Hair Care category.
To get some
inspiration for your beauty bag, take a look at CEW’s Beauty Insider Awards Digital
. The interactive magazine features videos, beauty trend articles, and
clickable icons to allow readers to purchase the products from retailers.
Oh, What a Night!
February 26, 2016
Carlotta Jacobson at the CEW Lounge at the 2016 Product Demo
Natasha Cornstein, Blushington
Richard Plofker, Good Engine
Gretta Monahan, Beauty & Fashion Expert
Carlos Soares Moreira & Britta Fleck, GLOSSYBOX
Christine Kang, Verge Creative Group
Christene Carr, Flawless Face Skin
Andreea Rusu, Hypnotic Cosmetics
CEW's Development Team
Cupakes by Tonnie's Minis
Lip chocolates at CEW's Beauty Insider Lounge
Truffle-flavored chips by Sabatino Tartufo
Individually wrapped chocolate covered cookies at RPG
night’s CEW Beauty Insider
Awards Product Demo broke records: the most attendees (2,300), the
most products (820). I felt like I was having an out-of-body experience. Or was
it sensory overload? Whatever! I perked up when on my way home I found a bag of Sabatino Tartufo
truffle chips and a cupcake from
Tonnie’s Minis to snack on. And yes, I’m writing this
blog post the day after the demo in a beauty fog. I do have more to share: some
of my favorite products, but stay tuned, the photos are on their
now, here are some
of the people who attended our big beauty party and what they ate.