Can anyone can be an influencer?
October 17, 2016
Can anyone can be an influencer?
Case in point, we had a meeting with Claire Hobson from The Future Laboratory and Claire Hobson Consulting—but before we even got to talking about trends, Claire mentioned she had lost 14 lbs. She wasn’t hungry. Her skin glowed. Her hair was shiny and smooth.

Here is what we learned.

She’s using the Dyson Supersonic Dryer. She went on the Clean Program for 21 days, giving up caffeine, alcohol, et al. To tone some spots, she used SculpSure. How does all of this affect me? Right now I’m online buying a Dyson Supersonic. I’m investigating the more reasonable seven-day version of the Clean Program. And as for SculpSure, sounds intriguing.

Look, I'm not endorsing any of this, but it just goes to show what word of mouth can do. (I hope she doesn't stop speaking to me.)
On The Beauty Scene This Week…
May 25, 2016
  • From left to right: Pete Born, WWD; Claire Hobson, The Future Laboratory; Marc Rey, Shiseido Americas Corp.
  • Givaudan: An Odyssey of Flavours and Fragrances
  • Lori Singer, Coty Inc; Carlotta Jacobson, CEW; Kate Greene, Givaudan, at Givaudan.
  • Jill Scalamandre, Shiseido Americas Corp. and CEW Chairwoman with Catherine Walsh, WALSH HOUSE, at the Robertet event.
  • The Robertet event at The Met.
  • Marc Rey, CEO Shiseido Americas, made his beauty debut at CEW’s Global Trends Report event Monday evening. For those who didn’t attend, you missed a Q&A with the French CEO and WWD’s Peter Born, where Marc spoke on the challenges facing luxury beauty. He also touched on trends, such as our need to feel that we are benefitting emotionally from products, not only to look good, but to show off the effects to others. Kicking off the event was The Future Laboratory’s Claire Hobson. She presented a deep dive into the five key stages experienced between luxury and consumers. One that stands out is the rising number of consumers and brands who are responsible and aware, anchored in values such as ethical and community initiatives.

  • Two fragrance houses held events this week, inspired by art.

    • Givaudan celebrated the launch of its 232-page coffee table anthology, An Odyssey of Flavours and Fragrances. The book takes you through a journey of taste and smell, is visually beautiful with original photography, and looks like a good read with many powerhouse contributors.

    • Robertet, the Grasse-based fragrance house, held a private tour of the Manus X Machina exhibit at the Metropolitan Museum of Art. The show explores how artisans are reconciling the hand and the machine-made, much like Robertet applies both its French savoir faire and cutting edge technology to the development of natural perfumery ingredients and its couture fragrances.

About Carlotta

Hello, I’m Carlotta Jacobson, President of CEW. The beauty industry is one of the most dynamic industries in this world. Luckily, I have the amazing opportunity to network with its talented movers and shakers, and attend many of its educational and charitable events.

We started @CarlottaConnected to give you an inside look at the beauty industry I connect with both professionally and personally. I hope I’m able to give you some insights and access with this blog—as well even more reasons to admire the leaders in our industry.

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