FounderMade Gift bags fetured products from the day's event.
Co-founders Meghan Asha and May Lan Dong.
The exhibit floor featured more than a dozen beauty brands.
Services were offered at the beauty summit.
The panel fielded questions about everything from wellness, natural and digital trends.
The winner of The Future of Beauty Challenge was TréStique, a company founded by Jennifer Kapahi and Jack Bensason.
October 01, 2015
FounderMade Event Highlights Smaller Beauty Brands
independent beauty brands is quite the trend, what with this past summer’s
Indie Beauty Expo, Cosmopack and Elements trade shows. (Of course there’s CEW’s
coveted Indie Beauty Award, too, in May.) Most recently, on Tuesday, a new
effort to acknowledge smaller beauty brands took place at the South Street
Seaport Studios with an event by FounderMade, The Future of Beauty Summit, a
day-long event that brought together more than a dozen small brands that
included a brand exhibition, fireside chats with entrepreneurs and The Future
of Beauty Challenge, one that awarded the most promising beauty brand from the
day. On site services (hand massage, hair braiding) were also available.
by May Lan Dong and Meghan Asha, New York-based FounderMade is an educational
platform and consultancy that targets various industries and pinpoints
opportunities within them, including the lifestyle, wellness and food
event drew a crowd, including attendees from press, investors and bloggers and
influencers, the daytime functions drew about 100 people to its exhibition and
chats, which featured The Coveteur’s Stephanie Marks and executives from
Stowaway Cosmetics, Loli Beauty and Make Beauty. Much excitement centered
around The Future of Beauty Challenge that evening, too. This portion of the
event drew another 100 people and kicked off with a Q&A led by
Jessica Richards, Founder, Shen Beauty and included Deborah Marquardt, GM Style Network, Time Inc.; Yael Alkalay, Founder of
Red Flower; Ian Ginsberg, President of C.O. Bigelow and Ricky Kenig, Founder of
panel fielded questions about everything from wellness, natural and digital
trends, three brands identified as the most promising beauty brands of the day
pitched their story to panelists. The mini “Shark Tank”-type event featured
short presentations and videos from the founders of Fur, TréStique and Vive.co.
of The Future of Beauty Challenge was TréStique, a company founded by Jennifer Kapahi
and Jack Bensason that delivers the first magnetic sealing system of cream-gel,
multifunctional pencils. The tools are designed to not only be high performance
makeup but super portable thanks to magnetic caps that attach onto the pencils,
and the blending and application tools that help users achieve their desired
include a Moisturize & Blend Tinted Face Stick, Correct & Cover
Concealer Crayon, Color & Contour Blush Stick, Color & Contour Bronzer
Stick, Matte Color & Shine Balm Lip crayon, Color & Smudge Shadow
Crayon, Line Sharpen & Smudge Eye Pencil and Define, Sculpt & Set Brow
Pencil. Tools to help users achieve results include a Face Blender, an ultra plush
sponge meant to be paired with the Tinted Face Stick; Blotting Sheets
Cartridge, meant to be paired with Tinted Face Stick, Blush Stick and Bronzer
Stick; Contour Brush, designed to work with the Blush Stick and Bronzer Stick;
and Concealer Blender, meant for the Concealer Crayon.
prize included two months free rent at WeWork, consulting from public relations
firm Covet PR, three free months of exhibition space at Seaport Studios, $2,500
worth of legal fees from New York-based Dentons and features on The Coveteur
two brands up for the challenge were Fur, a conditioning oil and stubble cream
designed for “the hair down there,” and Vive.co, an app that pairs users with
nearby salons for fixed-pricing blowouts.
brands that participated in the day’s event were Sakara Life, Onomie,
FaceLoveFitness, PiperWai, Kopari, Glam&Go, True Moringa and D.I.D. Nails.