CEW’s new campaign proudly features its Chairwoman, Jill Scalamandre,
who is President, Global Makeup Center of Excellence, Shiseido Americas. Here,
Jill talks with CEW Beauty Insider about some of the things she has learned
during her vast career in beauty, as well as how being a part of CEW has
developed her career path.
CEW Beauty Insider:
Your career has spanned from Revlon to Prada to Avon to Strivectin to Coty, now
to your current role at Shiseido.What are
some of the key lessons you learned about the business along the way?
My career path has helped me understand consumers
across channels (mass, prestige and direct) and across beauty categories (skin,
color, personal care, fragrance). Years ago these channels were very
independent of one another. Today, as we all know, consumers shop beauty across
all channels and I am lucky enough to have the insights and experience within
each. What I have learned after all these years is that consumer needs don’t
change from one channel to another. Not surprisingly, they do change from
category to category.
BI: Was it difficult
to make the move from mass to prestige cosmetics? Which categories excite you
No, when you
put the consumer first, it’s the same across channels. Having worked across all
categories, I have to say skin care and color are my personal favorites.
You do see the influence of some categories within others, but the way the consumer
approaches the categories is different. Despite the fact that you need to have
a blend of rational and emotional, skin care skews more rational while color is
more emotional. It’s all about balance. It’s important to understand what the
consumer wants and how a brand’s DNA can authentically deliver it.
BI: What are some of
your leadership tips, i.e. how do you lead your team?
In terms of
leadership behaviors, I believe in collaboration, but at a certain point it's
'pencils down,' and I am very comfortable making the decision. I also believe it
is important for a leader to listen, to check their ego at the door and to
be willing to be led. In terms of attributes, I always align with the leadership
qualities that Jim Collins cites in his book, Good to Great, which is humility and
will. It’s important to be humble and not pretend you know everything, but
at the same time tenacity is critical.
BI: When you joined
CEW, do you recall your main motivation for joining?
That was over
25 years ago, but seems like yesterday. I was a young assistant product
manager at Revlon and my mentor, Annette Golden, was being honored as an
Achiever. I wanted to be a part of an organization that recognized women in the
BI: How has being a
member helped your career?
I was, and
still am today, a sponge, and I took advantage of the opportunity to attend
events, meet my peers and learn from many successful leaders. It has helped me
gain exposure to other functions in the business and has guided me to step out
of my comfort zone and develop my career path.
BI: How did your
involvement with CEW evolve from that of member to Chairwoman?
beginning I was an active member within the organization. I attended events because
I felt so connected to the industry and took the opportunity to learn from both
my peers and other industry leaders. I was asked to join the board when I was
at Revlon – a major milestone in my career path – and continued to be active
within the organization. I was thrilled when Carlotta and Robin [Burns, CEW’s
former Chairwoman] asked me to take on the role of chair. For years I was
the recipient of the organization’s capabilities, now I had the opportunity to
give back and help build tomorrow’s leaders.
BI: What’s the best
thing about being a CEW member that others probably don’t know about?
Many perceive CEW to be about networking and
events, but if you take advantage of the membership, there are real
opportunities to help build your career, such as through mentorships, the Beauty
newsletter – with its broad coverage of industry news and data - the
forums and the job bank. CEW also looks outside our industry to help
influence and bring business-building knowledge. It’s a comprehensive 360
Learn more about all of CEW’s member benefits and join