The Webinar Series delivers access to curated, customized industry intel on the trends and topics impacting beauty and beyond. Our webinars bring the experts to you – wherever you are – to share insights, best practices and how to apply the lessons to your business.

Tuesday, November 27, 2018
YouTube Experts Share How To Optimize Your Brand’s Video Impact

Reserve now to receive expert guidance in optimizing your brand’s YouTube impact. Google Beauty pros Flynn Matthews and Charlotte van der Smeede share best practices on developing impactful content, leveraging influencers and managing a YouTube channel.

Flynn Matthews Flynn Matthews
Marketing Strategist, Beauty,
Charlotte van der Smeede Charlotte van der Smeede
Beauty Brand Lead,
Read Bio
Charlotte works as a Brand Lead at Google, focused on driving excellence in video strategy for the world's leading beauty brands. She has worked in Dublin, London and New York. Prior to joining Google, Charlotte worked in Strategy Consulting at Oliver Wyman in the Middle East. Earlier she was in brand marketing at Procter & Gamble. She has over 10 years of brand marketing and strategy experience across the Consumer Packaged Goods and Beauty Industries. A Dutch native, she graduated from the Rotterdam School of Management and HEC Paris with a degree in business, majoring in marketing and strategy.
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