Beauty Insider Series - West Coast

The Beauty Insider Series address the topics that are shaping the future of our industry and provide unparalleled access to industry influencers and thought leaders. Each event is made up of one hour of informal networking for members-only and a second hour of top leaders sharing their insights on career and business.

The Beauty Insider Series West Coast is open to both members and non-members.

  • Attendees networking
    Attendees networking
  • Attendees networking
    Attendees networking
  • Martha McCully; Christina Hennington, Target; Shawn Tavakoli, Beauty Collection; Anne Martin-Vachon, HSN; Tina Thomson, Tina Thomson Communications
    Martha McCully; Christina Hennington, Target; Shawn Tavakoli, Beauty Collection; Anne Martin-Vachon, HSN; Tina Thomson, Tina Thomson Communications
  • Frederic Fekkai; Ouidad; Sally Hershberger
    Frederic Fekkai; Ouidad; Sally Hershberger

Share this event
Thursday, November 9, 2017
Beauty Insider Series - West Coast
Beauty's Color Quake

With the makeup category’s recent growth acceleration, it’s important to explore the how, why and how-long-it-can-last of this phenomenon.

Our panel of innovative marketers from 3 top brands will discuss:

    • Factors that fueled the recent boom
    • The blurring of lines between makeup and skincare
    • The value of blogger and vlogger collaborations
    • What’s next in color innovation
Rea Ann Silva Rea Ann Silva
Rea.deeming Beauty, Inc.
Read Bio

Rea Ann Silva wants to help you “make up”.

Her experience spans a 20-year journey as one of the most sought after makeup artists in Hollywood – known best for her flawless, glowing look. She used that talent to revolutionize the makeup industry as the creative force behind beautyblender®, the multiple award winning genius cosmetic sponge applicator that has taken the beauty, professional and retail world by storm.

Rea Ann sought to modernize the way we “make up” by creating an easy to use, versatile tool that both makeup artists and women everywhere could use to achieve a beautiful, flawless complexion.

Beautyblender was born in the makeup trailer of one of television’s first hi-definition shows. The constant touch-ups throughout the day required hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge. A lot of ingenuity and creativity later the famous pink sponge was born. Today, this “category creator” has changed the way woman around the globe apply their makeup.

As a mother, “glamma”, celebrity makeup artist and beauty entrepreneur Rea Ann believes that our time in front of the mirror needs to be easy and fun and should require as little mess and fuss as possible. She has set her sights on continuing to develop tools that offer seamless solutions to some of our most common beauty dilemmas. Whether its designing the perfect compact for makeup retouching with Blotterazzi, taking the guesswork out of creating the perfect cat eye with Liner. Designer or introducing new shapes and colors of beautyblenders to fit different makeup techniques and needs, Rea Ann has created an arsenal of must-have products that both the makeup pro and novice cannot live without.

She stays on top of her beauty game by continuing to work in the film and television industry and is responsible for flawlessly making up some of the most beautiful faces in Hollywood including Regina Hall, Macy Grey, Brandy and Erin Andrews to name a few.

Rea Ann plans to continue pouring out her tips, tricks and makeup artist secrets into her line of revolutionary products. Her experience and reputation has made her a sought after beauty expert whose knowledge has graced the pages of some of the world’s most prestigious publications.

For more information on beautyblender, to request samples or to interview Rea Ann Silva please contact Alexis Tedesco of LEXAMEDIA at / 347.830.4004

Jill Tomandl Jill Tomandl
Vice President Product Development, Packaging and Innovation,
Smashbox Cosmetics
Read Bio

Jill Tomandl is a cosmetic industry innovator, award-winning package designer, product developer and creative director. She is currently the Vice President of Product Development and Innovation for Smashbox Cosmetics.

Throughout her career, she has contributed to the growth of style driven brands including Smashbox, Stila, Prescriptives, and Hard Candy. Her artistic vision combined with her technical expertise have created first to market beauty industry innovations that initiated trends including the first long wearing matte liquid lipstick, the first Smoky Eye Instructional Talking Palette, and the Color Wheel Eye Shadow Palette. She is on the innovation team that launched the first 3D printed lipstick in the beauty business. Quality and performance are the top criteria for the products she develops.

She utilizes unique and unexpected materials in her package design including agate, bindis, a solar panel, and glowing neon colorant. Her beauty/fashion collaborations range from Marchesa couture to Betsey Johnson.

She previously designed and tailored custom leather clothing for concert tours, fashion editorials, advertisements, commercials and film.

She is a member of the Environmental Media Association and a mentor for Estée Lauder Corporation Gen Next Millennials.

She studied packaging engineering, art and fashion design.

Jill's instagram handle:

Katie Welch Katie Welch
Senior Vice President, Global Marketing,
Hourglass Cosmetics

Moderated by Marcy Medina, WWD

Dress code is business attire. No jeans or sneakers are permitted at the Jonathan Club. Click here for dress code details and directions. The Third Floor club attire applies to this event.

611 W. 6th Street, Downtown LA, CA 90017
Daily Incremental of 12 minutes: $3.50
Daily Max: $35.00
Evening Rate: In after 6PM and Out by 2AM - $12.00

From Santa Monica to Downtown LA - Metro Blue Line
$1.75/one way

Location Jonathan Club - Downtown LA
545 S. Figueroa Street
Los Angeles CA, 90071

6:00 PM Cocktails & Networking

7:00 PM - 8:00 PM Program

Ticket Rates
  • Individual Ticket - Member
  • Individual Ticket - Non-Member
To purchase a ticket on behalf of someone, select Buy Multiple Tickets

Onsite event photography by LaShonda Adams
Adamsville Photography

Initial Message