HAIR: Hair Care Product

L'Oréal Paris

Ever Sleek Intense Smoothing Shampoo

Description: Designed to smooth frizzy, unruly hair, this sulfate-free shampoo uses gentle cleansers that respect the fiber, leaving hair smooth and healthy.

Product Innovation: The 100% sulfate-free formula uses gentle cleansers and conditioning polymers to help smooth the cuticle; a greenmelon and white rose scent evokes calm.

Delivery System/Packaging: The silky formula should be applied to wet hair and rinsed for beautifully sleek, brilliantly shiny and frizz-free hair.