HAIR: Hair Care Product

TRESemmé

Fresh Start Smoothing Dry Shampoo

Description: Launched August 2011, this benefit-focused dry shampoo for straight/normal hair removes odor and frizz, eliminating the need to wash as frequently.

Product Innovation: Formulated with vitamin H and silk proteins, it keeps styles looking shiny and smooth while reducing excess oil in hair by 75% without water.

Delivery System/Packaging: The aerosol spray allows for product to be evenly distributed at the roots and must be brushed through to provide a natural look.