HAIR: Hair Care, Style & Coloring Prestige

Living Proof

Straight Making No Frizz Styling Cream for Medium to Thick Hair

Description: No Frizz is the first anti-frizz technology in over 30 years to do what silicones can't--block humidity out of hair without weighing it down. After looking at the vast non-beauty world for inspiration and screening a library of novel compounds, Living Proof discovered a new compound, PolyfluoroEster, and formulated it into No Frizz. The technology reduces frizz by coating the hair fiber with an extremely thin vapor barrier, preventing moisture flux in and out of the hair, and reducing friction between fibers.