June 07, 2018
Volition’s Latest Crowd-sourced Product Hits Sephora's Shelves
brand, Volition Beauty, has released its latest consumer-powered launch,
Mushroom Water Serum ($62), featuring a cocktail of nutrient-rich ingredients
designed to offer hydration and fight the signs of premature aging. As with all
Volition products, the concept was crowdsourced from the submission of a beauty
enthusiast before being sent to top labs and chemists for development.
The serum, which debuted this
week at Sephora, joins Volition’s collection of 20 sku’s and utilizes snow
mushrooms as its star ingredient, which is said to hold nearly 500 times their
weight in water and offer long-lasting moisture retention. The product also
contains marine sea water, which aims to detoxify and protect skin from
inflammation, as well as watermelon, apple and lentil extracts.
The company says
it has received thousands of ideas since
it launched in September 2015 with the disruptive concept of driving product
innovation by offering consumers the ability to submit product ideas for the
opportunity to have it developed. Once an idea is submitted, Volition’s
team reviews it for feasibility, brand fit and market potential, and then works
with the consumer to develop the concept and prototype. The product is then
posted as a campaign where the Volition community is mobilized to vote on the product they would
like to see created. The
Snow Mushroom Water Serum launch is just one of many consumer ideas that the
company plans to bring to market this year.
the community votes, we cannot predict how many will be successful but we plan
to put up over 100 campaigns in 2018,” revealed Brandy Hoffman, who co-founded Volition Beauty with Patricia
Santos. “There are several
products that have been voted on and will launch soon, including, Rose of Jericho
Renewing Elixir and Tree of Life Absolute Spray - Essence, Toner &
Beauty products are available at all Sephora stores across the
U.S., and will be launching in Sephora Canada this fall. There are also plans
in the works for future international expansion.