CEW Small Business Advisory Program

For more than 65 years, CEW has encouraged networking and knowledge sharing across the beauty industry. Today, these guiding principles are essential for all businesses; especially for female founders.

CEW has developed a Small Business Advisory platform for small business owners and entrepreneurs to connect directly with experts who have generously offered their time and expertise to help the CEW small business community thrive.

To be matched with an advisor who can assist your business, email [email protected].

Meet the CEW Small Business Advisors

Business Strategy & Operation Advisors

Pamela Baxter
Operating Partner
MidOcean Partners
Kemper Brennan
Founder & Brand Strategist
Catherine Collins
Constellar Consultancy
Kristen Conneen
Senior Buyer, Skincare & Skin Devices
Carrie Gross
CEO & Co-founder
Dr. Dennis Gross
Stirling Murray
Founder & Managing Director
The Red Tree
Olivia Popowicz
Buyer, Indie Color Cosmetics, Nailcare & Emerging Brands
Linda Ten Eyck
Managing Partner
Ten Eyck Business Solutions


Fiona Glen
Head of Projects
The Red Tree
Alexa Brown
Director of eCommerce
Kiehl's Since 1851

Human Resource Advisors

Marissa Klein
Founder, SVP of Fashion & Media
The Dreamcatchers / Choice Fashion & Media
Frances Mazur
Mazur Group
Jamie Sztoser
VP, Fashion & Media
The Dreamcatchers / Choice Fashion & Media
Mai Ton
EMP HR Consulting

Legal Advisors

Sarah Atkinson
John R. Kouris
Executive Director
DRI-The Voice of the Defense Bar
Diana Palchik
Beauty Mark

M&A / Finance Advisors

Andrew Charbin
Managing Director
The Sage Group, LLC
Rachel Hersh
Sales Director
Prestige Capital
Sally Anne Hughes
Hughes Klaiber
Kelly McPhilliamy
Managing Director
Harris Williams
Melissa French Nilsson
Managing Director
Piper Sandler
Ilya Seglin
Managing Director
Threadstone LP

Marketing Advisors

Ashley Banks
Director of Digital Strategy and Media
Iced Media
Estella Benz
Skin Match Technology
Daya Fields
President, Pipette & Purecane
Amyris Corporation
Leslie Hall
Iced Media
Sheri Koetting
Co-Founder, Chief Brand Strategist & Creative Director
MSLK Design
Bradley Skaggs
Co-Founder & Creative Director
Skaggs Creative
Jonina Skaggs
Co-Founder & Art Director
Skaggs Creative
Jeffrey Ten
CEO & Managing Director
Global Brand Development

PR & Communications Advisors

Susan Hagaman
Blue Sky Marketing Communications
Liz Kaplow
Founder & CEO
Kaplow Communications
Elyse Koenig
Elyse Koenig: Beauty & Wellness Consulting
Randi Liodice
President & Chief Strategy Officer
Kaplow Communications
Stephanie Scott-Bradshaw
CEO & Communicator-in-Chief
First and Last PR

Supply Chain & Distribution Advisors

Diana Brenna
Brenna Consulting Services