Alysia Borsa is Chief Marketing and Data Officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.
Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as VP of Product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.
Prior to joining Meredith, Borsa was Head of Partner Integration & Portfolio Planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.
Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.
Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.