Ashley Banks is an experienced digital marketer, precision strategist, and persuasive storyteller who lives at the intersection of creativity and data. In her 8+ years in the digital sphere, she’s led strategy for a range of brands, from prestige to mass and Fortune 500 to independent and pure play clients. She’s a rainmaker and results driver for direct-to-consumer brands in beauty, wellness, and lifestyle categories looking to maximize social media investment to drive results, and has a passion for turnaround and seed stage climates.
As Director of Digital Strategy and Media, Ashley oversees iced media’s NYC strategy and media team. She’s honed her craft through a focus on the full-funnel consumer journey from brand awareness to driving sales and lasting brand advocacy. Campaigns leverage channels across the holistic digital ecosystem and are fueled by myriad tactics that drive results, such as one independent beauty brand where she was able to shift a retargeting budget towards prospecting new consumers and increase ROAS by 70% in just 3 months.
With her passion for innovation, she leverages the latest in digital developments, cultural trends, and connected communities to position her clients as best-in-class social-first marketers. An industry-renowned thought leader, she’s contributed to Digiday and Marketing Dive, and been published in the Huffington Post and Advertising Week.
Ashley lives in Astoria, Queens, loves discovering new foods and ingredients to cook with and is a huge opera fan and trained lyric soprano.