Bernadette Fitzpatrick is the SVP of US Marketing at Benefit Cosmetics and an accomplished marketing and creative executive and fully integrated, cross-channel visionary, with a proven track record of developing and evolving brand DNA, expression and increasing engagement for global fashion and beauty brands.
With many years of working with fashion and beauty brands across all channels she has developed a passion for storytelling, innovation and inspiration. Most notably she served as Head of Creative Marketing (strategy through execution) at SEPHORA for 9 years during the company’s greatest growth period. During this time, she led the team that defined the brand identity and expression for every interaction of the customer’s brand journey. They pioneered the brand‘s digital footprint as SEPHORA became one of the first retailers to utilize content marketing to push beyond traditional limits and challenge the way consumers engage with brands.
