Brad Farrell


Beekman 1802

Why is CEW membership important to you?

Being a member of CEW has allowed me to stay connected in this industry.  The events are highly informative, and I personally feel it is important to continually network and learn from all levels of industry professionals within this organization.

Do you have any tips for getting the most out of CEW membership?

Make the time, show up, and engage.  In a world where we are constantly being pushed to achieve more with less time,  it is essential that we make the time, show up and focus on building our professional skills to stay informed and ahead.  Additionally, we need to engage with our community to pay it forward by supporting and mentoring others.

What do you love most about working in the beauty Industry?

First off, the world of beauty is certainly never boring.  I am excited and inspired by the constant innovation from product to digital to retail.   What gets me going everyday is that I truly love the mix of right brain and left brain thinking that is essential to be successful in this business.   Creating unique products and campaigns based in consumer insights is just as exciting for me as developing a financial plan or sales strategy.   Plus, it is hard to find a similar group of dynamic, creative, diverse and passionate people in any other industry.

Most of all, I love being a part of a brand that has strong values and working each day to bring those values to life in creative ways to inspire the customer.  I have been fortunate enough to work on a lot of great brands during my beauty career.  Most recently, I am proud to be a part of Beekman 1802 where we share a core belief that “There is Beauty in Kindness”.   Just as mentors at CEW embody kindness by educating rising talent within the beauty industry, Beekman 1802 is on a mission to share kindness in beauty.  I think we can all use a little more kindness in 2021.

How important his mentorship in your career journey?

Mentorship has been extremely important to me on my career journey.   From helping navigate a large organization, to giving advice on career moves, to simply having a sounding board and someone in your corner … I fully believe in the value of mentors.  I have a group of both peers and more senior mentors who have been instrumental in helping me grow in my career.  I enjoy mentoring others as well, and am continually delighted by the fact that I can frequently learn as much from someone I am mentoring, as I can from my own mentors.