Brian McDevitt

Brian McDevitt

Managing Director, Home & Personal Care

Trendalytics

Brian leads US partnership efforts for Google’s beauty, personal care and home clients. In his role, Brian is focused on deepening relationships and business impact by pairing Google’s marketing and technology innovations with leading companies like L’Oreal, COTY, Estee Lauder Companies, Unilever and P&G.  Brian’s work touches consumer insight, creative innovation, technology infrastructure, media and measurement.

He has spent fourteen years at Google in various roles. He was most recently Industry Director, Media & Entertainment, where he helped TV, film and gaming clients transform their marketing plans to thrive in a digital world.  He previously was Head of Media Solutions for Google’s brand clients, where he acted as a product specialist to help brands leverage existing Google product platforms, while also leading commercialization of new innovations coming to market.

He is also the co-founder of Critical Media, a provider of search, syndication and services for television and online video.

Brian holds a degree in philosophy from Boston College and lives in the New York City area with his three amazing kids.