Caroline Fabrigas

President

Scent Marketing Institute

What do you love most about working in the beauty Industry?

I have been passionate about the beauty industry all my life.  I love the fact that the beauty industry provides transformative benefits to help people feel better, more confident, more beautiful, healthier and well.

The balance of art and science that comprises product development continues to be fascinating.

The creativity involved in crafting a brand story, naming a product, creating a headline and communication strategy are all thrilling to me.

The spirit of comradery among colleagues, retailers and media has always brought me joy and I’m so lucky to have developed many lifelong industry friendships.

Understanding the financial side of the business and putting to work the industry’s own set of measurements and metrics has also been an empowering journey for me.

Beauty is also one of the most generous industries of all. It is wonderful to be part of a business that has always given back and continues to support many important causes.

What do you feel is the most important quality for someone to possess in order you have a successful career?

I believe the most important quality for someone to possess in order to have a successful career is Persistence.

Talent is important and so is hard work and goodwill and networking and continuous improvement however, being persistent, never giving up, no matter how challenging or unlikely a situation looks, just never give up. Keep your focus, find your footing and be ever Persistent!

Do you have any career regrets or something you wish you would have done differently? If so, what and how did you learn from it?

Thankfully, I have no career regrets as I believe that all things in life happen for a reason. If I could talk to my younger self, I would encourage her to take an early interest in the finance and operation side of the business. It’s always easier for us to play to our strengths. Much harder to have the courage to step up and learn the things that don’t come as naturally and work hard to master the art.

Do you have any tips for getting the most out of CEW membership?

I have found the best way to maximize my CEW membership is to stay engaged by attending events, webinars, participating in award programs, using the CEW Mentor Match, Discussion Forum, Business Resource Guide, regular review of CEW Beauty Insider for the latest industry new and trends and networking with other members to help facilitate needs and leads.

There are so many ways in which CEW can support your career. The time spent exploring the benefits of membership has yielded endless rewards for me.