Charlotte van der Smeede works as a Brand Lead at Google, focused on driving excellence in video strategy for the world’s leading beauty brands. She has worked in Dublin, London and New York. Prior to joining Google, Charlotte worked in Strategy Consulting at Oliver Wyman in the Middle East. Earlier she was in brand marketing at Procter & Gamble. She has over 10 years of brand marketing and strategy experience across the Consumer Packaged Goods and Beauty Industries. A Dutch native, she graduated from the Rotterdam School of Management and HEC Paris with a degree in business, majoring in marketing and strategy.