Court Williams is a creative director and currently working on luxury fashion in Facebook’s Creative Shop where he shapes campaigns for prestige marketers across Facebook, Instagram, Messenger and Oculus. Court earned a degree in Art History from Yale University before he went on to feed his passion for storytelling at Condé Nast as an editor for WWD & W magazine. A self-professed “logical creative,” Court is inspired by the combination of data, talent and intuition required to create in today’s digital landscape. At the core of his creative process (observe, create, review, destroy, repeat) is a belief that it takes both qualitative and quantitative rigor to build successful creative narratives and content. For the last 15 years, his ideas have powered editorial features (WWD), advertising campaigns (Bottega Veneta, Tiffany & Co.) and content initiatives (Bulgari, LG Signature, Ardbeg) across several international markets including fashion, beauty, wine & spirits and entertainment.