As President at Dermstore, Cyndi oversees all aspects of the business, including short- and long-term strategy and business plans, ensuring processes are scalable for growth including the e-commerce technology stack, supply chain, customer service, finance, accounting and legal, as well as profitability, market share, and staying true to the Dermstore brand. Most importantly, Cyndi oversees an amazing team of professionals, whose passion has helped create and evolve the company.
As an executive for over 25 years in various strategic and operational roles with Fortune 500 as well as start-up organizations, Cyndi first joined Target as a member of the Senior Leadership Team of a Target subsidiary before being tapped to be the President of Dermstore.
Starting her career as a Certified Public Accountant with one of the nation’s largest and most prestigious firms, she was further educated and trained as a General Manager which brought her closer to the customer. Cyndi’s success draws from these experiences and have created her customer-centric and data-first approaches to business. Combining these values while also leaning into her passion and commitment to education are at the core of Cyndi’s leadership and have driven Dermstore’s recent transformations as well as her vision for the future success of the Company.
Cyndi sits on the board of Cosmetic Executive Women.