Elyse Koenig is a beauty and wellness industry veteran who has worked cross-functionally on skin care, haircare, color cosmetics, men’s grooming, fitness studios, and more in both the mass market and prestige verticals. Helping brands grow and succeed in a crowded marketplace is her passion, and it’s Elyse’s mission to make her clients stand out above the noise.
With over a decade of experience in beauty, Elyse honed her skills at top beauty agencies in New York City, including LaForce and Alison Brod, before becoming the first in-house PR Director for Too Faced Cosmetics in Los Angeles. She then developed and led the beauty and wellness division of Wetherly Group, a bicoastal fashion agency. There she was charged with signing new business for the emerging division and managing the cross-country team.
Having worked at agencies big and small as well as in-house for a global cosmetics powerhouse, Elyse was ready to strike out on her own and create Elyse Koenig: Beauty & Wellness Consulting.
Elyse’s favorite part about having her own business is choosing to work with smart, forward-thinking brand leaders who are ready to take their beauty businesses to the next level. Her clients and their passion for the industry continue to inspire her.
Elyse Koenig currently lives in West Hollywood with her rescue dog and favorite coworker, Johnny.