Ginger King

President & CEO

Grace Kingdom Beauty

Do you have any tips for getting the most out of CEW membership?

The CEW membership directly is a gold mine to find like-minded people and business opportunities. The open forums and various forums provide constant support within the group like a complimentary consulting site. Do not be afraid to reach out. You get out what you put in. Don’t just pay for the membership. Be the membership to offer value and collaborate with the group.

What do you feel is the most important quality for someone to possess in order you have a successful career?

Know your why. I know many people will say passion but when passion meets frustration, you may lose your passion. However, if you know your why, you will not let frustration deter you in achieving what you want to do. So, knowing your why- why beauty, is absolutely critical.

In which ways has the events surrounding Covid-19 affected your company and your day-to-day role?

I am busier than ever because of all the zoom calls and trainings available. I spend a lot of time learning which would not be possible if it is a “normal” day like before. This Covid forces you to think and come out even stronger with all the knowledge to crush it.

How do you think Coronavirus will impact the future of the beauty industry?

Wellness will be huge, and people will be even more conscious on what they are putting on their skin or hair. Samples are the way to go so all tester units are museum items.

In what ways do you keep your team inspired during this unpredictable time?

I am a one person show so I have to be extremely disciplined. I have an accountability group that we check in weekly for our wins and share tips of success.

What advice do you have for any beauty entrepreneurs, who are inspired to start their own companies during this time or entrepreneurs who already have a small business?

Just start. There is never a perfect time you have to make the time perfect. Commit first and worry the rest later. Sometimes overthinking deters you from reaching your goals. It takes the same amount of energy to think big than think small. Get a mentor from CEW to guide you alone and when you are looking for mentors, think what you can offer your mentor as it has to be a two-way street for a long-lasting relationship. We want transformations not transactions.