Hannah Symons

Head of Beauty and Personal Care

Euromonitor International

Hannah Symons is the Head of Beauty and Personal Care at Euromonitor International. In her role, Hannah is responsible for the firm’s high-quality output of research, content and analysis across the global beauty and personal care space. She works closely with clients and industry stakeholders to help companies make informed and strategic business decisions. She has a particular interest in decoding the behavior of today’s beauty shopper in the context of wider consumer megatrends.


Hannah shares market insights and consumer trends at conferences around the world, including in-cosmetics Global, World Perfumery Congress and IFRA Annual Meeting. She is often recognized as a beauty expert with quotes in business and trade publications like BBC News, Business of Fashion and WWD, among others.


Prior to Euromonitor International, Hannah worked for luxury beauty brand Molton Brown in merchandising and insights.