Janet Gurwitch

Janet Gurwitch

Operating Partner

Advent International

How do you and your company support indie brands?

By helping them build a 2-year strategy focusing on the most important priorities first­—and helping identify those priorities; also, using my “little black book” for great labs; consultations.

How did you get into beauty?

From my vantage point, as EVP of Neiman Marcus, I could see an inflection point in the cosmetics industry for an indie brand having a serious success. I love indie beauty because I love having female founders create a brand that is authentic, true to the founder in concept and how they express that concept.

What advice do you have for indie brands?

Define your point-of-difference—what is your “white space?”

Favorite motto or inspirational quote?

“Luck is what happens when preparation meets opportunity.”