Jennifer Cohen serves as Sephora’s Senior Director of Merchandising for Makeup. In this role, Jennifer is
responsible for supporting and driving Sephora’s makeup business with a focus on scouting and
incubating emerging brands, as well as discovering trends and category opportunities for makeup.
Since joining the company in 2008, Jennifer has helped advance Sephora’s makeup brand portfolio by
nurturing brands from infancy to become top performers for North America, examples include Marc
Jacob’s Beauty, Kat Von D Beauty, and most recently Huda Beauty and Fenty Beauty. On the latter,
Jennifer played an integral role in successfully orchestrating Sephora’s history-making first global beauty
brand launch.
Jennifer began her beauty journey at Nordstrom selling makeup and skincare behind the Clinique
makeup counter. During her 10-year tenure at Nordstrom, Jennifer’s passion for beauty led her to roles
that supported all beauty categories and to become an accomplished merchant leader. Jennifer earned
her BA at the University of California, Los Angeles and currently resides in San Ramon, California.
