JuE Wong


Olaplex, Inc.

JuE Wong, CEO and Executive Board Member of Olaplex

has a robust track record of scaling emerging brands such

as Murad Inc., NV Perricone MD Ltd., ZO Skin Health by

Dr. Obagi, Astral Health and Beauty and StriVectin

while globalizing established brands that include

Cargill Inc., PepsiCo, and Dial Corp. She was the former

President at Elizabeth Arden and most recently Global

CEO of Moroccanoil.


A proven global senior executive with experience and

exposure in four continents and seven countries. JuE is

considered as one of the ‘go-to’ progressive executives in

driving intrinsic change to increase portfolio value in omni

channel, international and DX/ Disruption.

JuE serves on the Corporate Boards of Mila Moursi

Advanced Skincare and Versicolor Technologies as well

as CEW, a Trade Board. She is also a Board member of

C200 where membership is by invitation only.