Kristy Click is a 25-plus-year veteran of marketing research with global beauty research expertise. As a senior client officer at global research firm Ipsos, she influences the strategy of some of the firm’s largest clients, including the world’s most prestigious beauty and grooming brands. Prior to joining Ipsos in 2010, Kristy operated her own marketing consultancy. She joined the world of beauty and grooming in 1995 at Procter & Gamble.
There, Kristy managed consumer and market knowledge programs for leading global-billion-dollar brands including Olay, Pantene, Head & Shoulders, SKII, Cover Girl, Secret, The Art of Shaving, Old Spice, and Gillette. She developed global pan-beauty and pan-grooming segmentations leveraged to set strategy for these brands. Kristy led P&G Beauty’s first multi-brand execution of its then new-to-the-market AquaCurrent Science technology initiative. She also worked on its first sustainability, natural and organic ingredient initiatives.
At P&G, Kristy achieved deep understanding of target audiences, including Gen Z, Millennial, Black American, and Hispanic consumers. She has also conducted meta-analyses on gender differences in survey response patterns as well as diagnosed ad campaigns, including Gillette’s We Believe advertising and Always #likeagirl.
At Ipsos, Kristy has guided numerous global brands on optimizing their brand health and consumer/shopper journeys to compete in this disrupted, digital marketplace, by leveraging the most innovative passive/implicit and survey research.
Outside of work, Kristy is a proud member of the Run like a Girl and Pantsuit Nation Facebook communities.
Kristy is speaking at the Women’s Leadership Awards, taking place on October 21st – 22nd. Purchase your ticket here.