Krystal is a dynamic and strategic leader with over 10+ years of experience sitting at the nexus of digital marketing, e-Commerce, relationship management and consumer engagement. Prior to her role at CVS, she worked with industry innovators such as Target and Thrive Market to design and implement engagement tactics across a variety of retail verticals, including fashion, grocery and beauty. As the current Director of Beauty Development and Customer Engagement, Krystal splits her time between securing new brand partners and developing customer centric strategies for Beauty in Real Life, CVS’ tier of elevated beauty doors.
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