Laura Nelson is president and co-founder of Seed Beauty where she oversees strategy, research and development, sales, and marketing. Laura co-founded Seed Beauty with her business partner and brother, John Nelson, in 2014 after identifying an opportunity for a new model in the cosmetics industry. After only three years, Seed Beauty has become known for the popularity of its brands, ColourPop and Kylie Cosmetics, as well as for its ability to bring products to market in record speed based entirely on consumer demand.
Prior to founding Seed Beauty, Laura held several positions, including President of SPATZ laboratories which became one of the top suppliers to the largest beauty brands in the world during her 15 year tenure. Laura received her bachelor’s degree in retail and consumer studies from University of Arizona in 1998.