Lorne Lucree has spent his career developing innovative, category creating beauty ideas from concept to market – quickly. Combining strong brand marketing acumen, creativity, constant curiosity, and an extensive network of raw material, fragrance, and packaging suppliers to help brands of all sizes create memorable magic.
Combine the customer-first approach of concepting from Procter & Gamble, the attention to beauty métier from L’Oréal and Estee Lauder, and the entrepreneurial, fast paced, creative spirit of the new world of luxury brand incubators like Luxury Brand Partners, and you have a snapshot Lorne’s professional background that informs his approach to development. Lorne has a keen eye for concepting successful innovation that wins awards and resonates with consumers on a global scale. Awards include Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award, and Nylon Beauty Hit List.
Currently, Lorne serves as the Chief Innovation Officer at Voyant Beauty, the largest personal care contract manufacturer in North America, leading a team of 75+ R&D, Marketing, and Innovation Experts implementing all innovation efforts for a customer base that ranges from specialty retail and D2C focused indies, to large blue-chip global beauty companies, and everything in between.
Lorne has his MBA with a focus on Marketing from NYU Stern School of Business and a Bachelors of Science degree from Boston University.