Madonna Badger

Founder & Chief Creative Officer

Badger & Winters

Dubbed the Lioness Who Roared, 30-year advertising veteran and founder of #WomenNotObjects Madonna Badger is Founder and Chief Creative Officer of Badger & Winters.

A small but mighty agency, Badger & Winters works with a roster of influential clients: P&G, OLAY, HP, Zales Jewelers and Dick’s Sporting Goods, among others. After a pivotal announcement that the agency would no longer create work that objectifies women, Badger & Winters took home Advertising Age’s coveted Small Agency of the Year award in 2016.

Prior to founding Badger & Winters at the age of 29, Madonna began her career at Esquire and Madame Figaro in Paris, before launching the first issue of Allure. In 1990, she joined Calvin Klein and her work on the Mark Wahlberg and Kate Moss campaigns for the launch of CK One helped reinvent the company.

Madonna previously served as the President of the Glass Lions jury and currently chairs the “See It Be It” mentorship initiative, a program devoted to advancing the future of female creative directors in the industry.  Through the UN’s Department of Public Information, she was also the recipient of the first annual Media for Social Impact SDG 5, Gender Equality Award for her work to strive for gender equality in the media and advertising world.

Recently, AdWeek named Madonna a Disruptor for spearheading revolution in the advertising industry and the 4A’s recognized her as one of the 100 People Who Make Advertising Great.