Nata Dvir

Chief Merchandising Officer


Nata Dvir was named Macy’s SVP General Business Manager for Beauty, Leased and Food in March of 2019.

In September of 2017, she was named Macy’s Business Manager for Beauty, a new role in the organization.  In this pivotal role leading beauty for Macy’s, Dvir is transforming the cosmetics and fragrance business, creating a more open environment, cross-brand training for associates, enhanced customer experiences, curating assortment and adding new brands.

Since beginning her career at Macy’s more than a decade ago, she’s held various leadership roles within the merchant organization, including Shoes and Jewelry, and most recently as senior vice president of planning for Beauty.

Dvir is a New York native and graduate of Syracuse University. She currently resides in Manhattan.