Nata Dvir was named Macy’s SVP General Business Manager for Beauty, Leased and Food in March of 2019.
In September of 2017, she was named Macy’s Business Manager for Beauty, a new role in the organization. In this pivotal role leading beauty for Macy’s, Dvir is transforming the cosmetics and fragrance business, creating a more open environment, cross-brand training for associates, enhanced customer experiences, curating assortment and adding new brands.
Since beginning her career at Macy’s more than a decade ago, she’s held various leadership roles within the merchant organization, including Shoes and Jewelry, and most recently as senior vice president of planning for Beauty.
Dvir is a New York native and graduate of Syracuse University. She currently resides in Manhattan.