Siri Fomsgaard


Taylor & Pond

Why is CEW membership important to you?

Being a member of CEW is important to me because it is an incredible platform and opportunity to take a step back from your own day to day and stay informed and connected within the beauty industry as a whole. With the live networking events, online seminars, message boards and educational articles, CEW makes it so easy for us all to stay up on the latest in the industry and for members to connect with each other. It is an exciting time to be working in the Beauty Industry.

Do you have any tips for getting the most out of CEW membership?

My #1 piece of advice on getting the most out of your CEW membership is show up and participate in live and virtual events.  Personally, I love the West Coast live events and the great industry articles. Before Covid, I always tried to schedule meetings in LA and NYC around the live CEW events in both cites to expand my network, stay in touch with current friends and contacts.  My tip is to participate in as much as you can!

What do you love most about working in the beauty Industry?

My favorite things about the beauty industry is the people and our collective desire to constantly push the industry forward whether that’s in Digital Marketing, PR or the Product Development side of things!  What I love the most about the Beauty industry is the positivity within the professional and global community. We are definitely a very close, fun, and creative community!  I am inspired daily by the innovation in products and marketing campaigns that are a direct result of incredible talent.  I enjoy seeing what new products and marketing campaigns are being launched in other countries.  It’s exciting to think that your own work has the potential to reach and influence people all over the world.

What advice would you give someone who is inspired by your career and one day wants to be in a similar position?

Being President of a Digital Agency focused on the Beauty Industry is an incredibly rewarding job and just so much fun!  To have a successful agency career you need to embrace a fast pace, constantly changing environment keeping in mind the high expectations of Clients as their agency partners.

My advice to anyone seeking out successful agency career is to collect as many experiences as you can, as fast as you can.  Don’t worry too much about titles and hierarchy along the way, but say yes to as much as you can, even if it scares you a bit. Growth comes from change and challenges so seek out opportunities and throw your name in the hat whenever you can.  You can volunteer to assist on a photoshoot, submit your creative ideas for a new campaign, dive into an Amazon store set up, take a Google Adwords certification and anything else that supports a 360 understanding of Beauty and Digital Marketing. The more you know, the faster you will grow in your career, and the more fun you will have as well.