Tricia is an experienced marketeer and brand builder with a vision for launching new ventures for global brands looking to diversify. Driven by the customer experience, Tricia has a genuine interest in helping brands strategically adapt to the ever-changing consumer landscape. Motivated by innovation opportunities across different markets and brand identities. As Global Head of eCommerce Merchandise and Branded Property, Tricia is responsible for the retail experience across both eCommerce as well as bricks and mortar. By the end of 2021, Conde Nast will operate at least 15 eCommerce stores as well as 8 branded properties globally. Working with brands such as Allure, Vogue, GQ and The New Yorker. Tricia is leading Conde Nast’s step into content commerce in a fixed retail setting. Allure Store will embody the future of retail, merchandised by headlines and curated by editors. The entire in-store shopping journey replicates the online and print experience.
Privacy Overview
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Be sure to read more about our Privacy Policy.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.