Tricia is an experienced marketeer and brand builder with a vision for launching new ventures for global brands looking to diversify. Driven by the customer experience, Tricia has a genuine interest in helping brands strategically adapt to the ever-changing consumer landscape. Motivated by innovation opportunities across different markets and brand identities. As Global Head of eCommerce Merchandise and Branded Property, Tricia is responsible for the retail experience across both eCommerce as well as bricks and mortar. By the end of 2021, Conde Nast will operate at least 15 eCommerce stores as well as 8 branded properties globally. Working with brands such as Allure, Vogue, GQ and The New Yorker. Tricia is leading Conde Nast’s step into content commerce in a fixed retail setting. Allure Store will embody the future of retail, merchandised by headlines and curated by editors. The entire in-store shopping journey replicates the online and print experience.