Beauty Scene: IT Cosmetics; Milk Makeup; R+Co

This week’s Beauty Scene focuses on newness from IT Cosmetics, Milk Makeup and R+Co. From a new skin care and makeup range inspiring confidence in women of all ages, to a cannabis seed extract-infused primer, to a first foray into fragrance, makeup and temporary hair color from a hair care empire, here’s what you need to know.

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Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.

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5 Minutes with Living Proof’s Anne-Marie Kline

Anne-Marie spoke with CEW’s Beauty Insider about the changes she’s made since stepping in as Senior Vice President, Global Marketing; strategies for reaching younger consumers; and, the biggest mistake she’s made since working at the brand.

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