June Product Watch
June 4, 2020
CEW Members: Please login to view the article. Non-Members: For the short term, we’ve opened up our articles to non-members. This free access does not include access to special reports….
Beauty News: Makeup
Puig Buys Majority Stake in Charlotte Tilbury
June 4, 2020
The acquisition allows Charlotte Tilbury access to Puig’s global footprint and operations to expand its worldwide presence.
Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health
June 2, 2020
Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.
How Beauty Brands are Responding to the George Floyd Protests
June 1, 2020
As millions of people across the country have joined together to protest racial violence and call for justice in response to the death of George Floyd, beauty brands are also taking a stand, taking to social media to announce their support of the cause.
Poshly Uses Consumer Insights to Launch Beauty Products
June 1, 2020
The platform, which launched in 2013, uses insights from more than one million consumers to help brands ideate, hone messaging and develop packaging and make creative decisions.
Pat McGrath Labs Names Naomi Campbell as First Global Face of Brand
May 28, 2020
Naomi, who recently celebrated her 50th birthday, has been named the global face of Pat McGrath Labs, the first in the brand’s history.
Beauty Launches During COVID-19: Eva NYC
May 27, 2020
Jane discusses how the brand has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; retail partnerships; budgets; and changes in customer engagement since COVID-19 started.
Beauty with Benefits to Power Cancer and Careers’ Year-Round Support and New COVID-19 Relief Effort
May 26, 2020
At a time when relationships and connections are more important than ever, Cancer and Careers is thrilled to once again join forces with two multiplatform retailers who have made relationships…
L’Oréal’s Nathalie Gerschtein on The New Normal
May 21, 2020
Here, Nathalie talks about the rise of DIY, the Mascara Index and the four guiding principles that is getting her team through this crisis.
Too Faced’s Jerrod Blandino on Reimagining The New Normal
May 20, 2020
CEW Members: Please login to view the article. Non-Members: For the short term, we’ve opened up our articles to non-members. This free access does not include access to special reports….
Tribe Dynamics: COVID-19 Impact Study Update & April Beauty and Fashion Rankings
May 19, 2020
In this special report, Tribe Dynamics used its extensive influencer data to investigate how a full month of stay-at-home orders impacted influencer marketing.
Brands Launching During COVID-19: Tower 28
May 19, 2020
Amy talks about why she chose to move forward with launching a new cream bronzer, Bronzino; changes in customer demand; online sales trends; supply chain disruptions; retail partnerships; and what she perceives will be the lasting effects of COVID on the beauty industry.
