With the goal of reducing waste and alleviating confusion around recycling beauty empties, bareMinerals is launching a new mail-in recycling program, beginning August 1.
The program will feature conversations with industry experts, giveaways and exclusive looks at never-before-seen images.
CEW Beauty News spoke to Ariel Gold, General Manager, Jones Road Beauty, about the challenges of launching during the pandemic, impactful marketing strategies, sustainability practices and what else to expect from the brand this year.
Laughter is the best cosmetic. Benefit Cosmetics’ goals of making people laugh and painting the world pink are never more prominent than on their YouTube account. Each video posted oozes…
With the goal of undoing norms in the beauty industry and streamlining vanity space, Undone offers clean, luxury, multitasking makeup with skin care benefits at budget-friendly price points starting at $7.
The Spate Lipstick Trends Report covers the top drivers in the lipstick category, as well as the high growth up-and-coming trends to keep an eye on.
This summer, brands are making it easier to add SPF to summer skin care routines with multitasking formulas boosted with superfoods, antioxidants and skin nourishing ingredients.
Trinny London is on track to becoming one of the fastest growing D2C brands thanks to a collection of cream-based, skin care/makeup hybrids; an easy-to-use online personalization tool; and a burgeoning global community.
What changes are likely to stay post-pandemic? How can beauty brands and retailers rejuvenate their strategy for continued growth?
As part of the campaign, bareMinerals will partner with a diverse group of established TikTok digital creators from who have a love for beauty and an original story to tell.
Vivianna Blanch has been promoted to Vice President of Marketing for NYX Professional Makeup, U.S., effective July 1.
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