As millions of people across the country have joined together to protest racial violence and call for justice in response to the death of George Floyd, beauty brands are also taking a stand, taking to social media to announce their support of the cause.
Jane discusses how the brand has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; retail partnerships; budgets; and changes in customer engagement since COVID-19 started.
Amy talks about why she chose to move forward with launching a new cream bronzer, Bronzino; changes in customer demand; online sales trends; supply chain disruptions; retail partnerships; and what she perceives will be the lasting effects of COVID on the beauty industry.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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