Lipstick Goes Luxe with Valdé

Beauty veteran Margarita Arriagada has created a new lipstick brand with Valdé, a premium, refillable lipstick concept that has been a labor of love for the past two years for the former chief merchant of Sephora

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5 Minutes with Korres’ Annie Bystryn

Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.

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