Dianna has over 15 years of experience launching new brands and products with major beauty players such as Hard Candy, Bliss, and Lipstick Queen, among others. She has launched thousands of makeup and skincare products, overseeing them from concept to development, garnering over 30 industry awards from institutions such as CEW, Allure, Self, and Cosmopolitan. One of WWD’s 50 Beauty Execs Under 40 Driving Innovation, Dianna led Milk Makeup to become both WWD’s Newcomer of the Year and Sephora’s Rookie of the Year in 2016. With her extensive background in product development and her busy lifestyle as a mom of two, Dianna wields her extensive industry knowledge and ability to seek out the new, useful, and functional to create revolutionary and highly innovative Milk Makeup products.
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