Esi Eggleston Bracey

Chief Operating Officer, EVP Beauty & Personal Care

Unilever North America

Esi Eggleston Bracey is a transformational business executive with over 28years of experience in general management, brand building, and marketing leadership. She has a track record of success in creating, accelerating and turning around business results across branded product categories, sectors and geographies through marketing and operational excellence.

 

Esi currently leads the multi-billion dollar Beauty & Personal Care portfolio for Unilever North America which includes responsibility for the Hair, Skin Cleansing, Skin Care and Deodorant businesses with iconic brands like Dove, TRESemmé, Suave, Vaseline, Degree, Axe, and Shea Moisture as well as newer brands like Schmidt’s Naturals and Love Beauty and Planet.  She has brought fresh thinking to these businesses and championed high impact purpose driven efforts like Dove’s founding of the CROWN (Creating and Respectful and Open World for Natural Hair) Coalition to help foster beauty inclusivity and to eradicate hair discrimination through support of the CROWN Act legislation.

 

Prior to joining Unilever, Esi spent more than 15 years as a leader in the dynamic global cosmetics industry.  She held the position of President of Coty’s Global Consumer Beauty Division and Senior Vice President of Procter & Gamble’s Global Cosmetics leading a portfolio of flagship international make-up brands including COVERGIRL, Max Factor, Sally Hansen, Rimmel London, Bourjois, and more.

 

An energetic and dynamic leader known for creativity and out-of-the-box thinking, she is consistently recognized for her ability to guide organizations through brand-building excellence, agility and operational discipline in light of competitive pressure and a rapidly-evolving marketplace.  She is well known for her disruptive work on COVERGIRL partnering with unconventional beauty talent (Queen Latifah, Pink, Ellen, Janelle Monae) before their prime, breakthrough new product innovation, and unexpected pop-culture tie-ins partnerships (sports, movies, female empowerment) that fostered record brand love, equity, and sales growth.

 

She has been recognized with numerous awards including Ad Color Legend Award, BE Powerful Women in Business, Ebony Power 100, BET Butterfly Award, Cosmetics Executive Women Achievers Awards, Advertising Age Women to Watch, Women Wear Daily Marketer of the Year, and many more.

 

A native of Chicago, Illinois, Esi graduated from Dartmouth College in Hanover, New Hampshire with a Bachelor of Arts in Engineering Sciences. Esi is married with two children (13-year-old daughter, Anura, and almost 9-year-old son Benoit). She currently lives with her family in New York City.