Julia Haart is the Group CEO and Chief Creative Officer for Elite World Group – the world’s first talent media conglomerate comprised of 48 global agencies representing over 5,400 of the world’s most dynamic talent. With a highly diverse talent roster that includes actors, artists, athletes, celebrities, creatives, models, musicians, and even virtual avatars, EWG offers its blue-chip clients the most culturally connected talent in the world, reaching nearly two billion social media users worldwide. Under Haart’s leadership, EWG has transformed the traditional talent management business — redefining media through talent & innovation that builds advocacy, drives sales and creates measurable impact for clients. By empowering talent voices to become impactful media channels, Haart is shifting the power dynamic for talent and providing new revenue opportunities for EWG talent to become global personalities and digital entrepreneurs.
Melding the worlds of commerce and technology, Haartis leveraging v-commerce, virtual content, immersive experiences and hyper-realistic avatars to launch a new, innovative, tech-forward virtual marketing company – EWG Virtual. Using breakthrough digital technology, emerging media and the world’s top cultural talent, the company, a division of Elite World Group, is revolutionizing the commerce experience for brands and consumers. Additionally, Haart is the Creative Director of e1972, the world’s first size-less luxury brand introduced by Elite World. Covered by hundreds of international media outlets, from Vogue to Harper’s Bazaar, the made-to-measure brand has been celebrated for its innovation, inclusivity and inspiring message of empowerment. e1972 is democratizing fashion and revolutionizing how people shop through new body scanning technology and an e-commerce platform where experience and expedience meet.
Haart’s mission to revolutionize the talent industry is the subject of an upcoming NETFLIX series entitled My Unorthodox Life. The series premiered in July 2021 and is currently airing in 190 countries. My Unorthodox Life is an elevated, glamorous and inspiring non-scripted Netflix docuseries that follows the professional and personal life of Julia Haart in her role as CEO of Elite World Group. The series tracks Haart and EWG as they set out on a mission to revolutionize the talent industry into one of female empowerment by shifting the power dynamic and transforming talent into media channels and internationally recognized brands. My Unorthodox Life takes you on a journey through Julia Haart’s untamed, unpredictable, and unorthodox life. In early 2022, Haart will debut Brazen, a book about her inspiring path to how she got to where she is today.