Karin Tracy

Head of Industry, Beauty

Facebook

As Head of Industry, Retail/Fashion/Luxury, Karin Tracy oversees Facebook’s retail, fashion and luxury practices, which she built within the CPG/Retail vertical to help brands drive real business results through their work on Facebook, Instagram and Messenger.

Since joining Facebook in 2015, Karin has developed go-to market strategies tailored for retail, fashion, beauty and luxury marketers and built a best in class team that has forged senior-level relationships within the industry.  Karin has pioneered initiatives such as CEW’s Digital Learning Series and Facebook’s first-ever Beauty and Luxury Summits.

Previous to Facebook, Karin Tracy was Publisher of InStyle from 2012-2014, following four highly successful years in senior leadership within Time Inc.’s Style and Entertainment Group as Publisher of Entertainment Weekly and People StyleWatch. At InStyle, she oversaw the magazine’s marketing, advertising sales and brand strategy for the monthly and annual special issues. In addition, she oversaw marketing and sales strategy for InStyle.com and its social platforms, including product innovation, branded content, audience development and ad solutions.

Before joining Time Inc., Tracy was Associate Publisher of Lucky where she launched the first ever shopping app, Lucky At Your Service. Prior to that, she held sales positions at Marie Claire, Harper’s Bazaar and Interview, and was the Advertising Director at Teen Vogue. She began her advertising career at Giorgio Armani and spent a year in Saks Fifth Avenue’s Marketing Department.

Tracy is a lifelong New Yorker, is a board member of CEW (Cosmetic Executive Women) and council member of Retail Ascendant. She graduated from the Fashion Institute of Technology with a B.S. degree in marketing, and lives with her husband and their three children in downtown Manhattan.