Said Dabbagh is the Chief Marketing Officer of FEKKAI Brands. He is responsible for all aspects of FEKKAI Brands’ marketing efforts, including product development, generating brand awareness, digital marketing, e-commerce marketing, social and customer communication, and creative. Said joined FEKKAI Brands in October 2019 and is based in New York City.
Before joining FEKKAI Brands, Said had a storied career in the beauty industry serving as Vice President of US Marketing for L’Oreal Paris where he launched Elvive and Ever haircare brands. During his 12 years at L’Oréal, Said played an integral part in several major launches across multiple brands, including the development of the MNY brand and the launch of Garnier SkinActive BB Cream Collection. Prior to entering the cosmetics and personal care industry, Said served as the Channel marketing Manager for HP in Dubai.
Said earned a Bachelor of Arts degree in International Relations from The George Washington University, and an MBA from Georgetown University.