Shoval Shavit Shapiro

Shoval Shavit Shapiro

Co-Founder and Chief Creative

Amikiri Ltd.

Why is CEW membership important to you?

CEW is an amazing place to meet and learn from other beauty professionals. We were so excited and proud when AMKIRI Visual Fragrance™ won the Scent Innovator Award given that the people who voted are the industry’s best!

Do you have any tips for getting the most out of CEW membership?

Subscribing to the newsletter has been helpful for us to keep up with industry news. We’ve also leveraged our CEW membership to attend events that provide information and education from leading executives and companies in Beauty.

What is the most exciting aspect of your current role?

I love design & expressing myself creatively, so creating AMKIRI Visual Fragrance™ has been extremely fulfilling for me.  To be able to do it full time is a dream!  Building this brand and developing a new category innovation in beauty has been empowering.  I’m excited to continue to see new consumers experience AMKIRI, have the ability to express themselves freely using their body as a canvas and bringing their fragrance to life.

How do you spend your time when you’re not working?

When I’m not working, I really like to wind down by spending quality time with family and friends, doing yoga, relaxing at the beach and dancing.