Hair Styling Product


Be Curly™ Style-Prep™

The Estée Lauder Companies Inc.
2012 Finalist

Hydrolyzed wheat protein and organic aloe blend expands when hair is wet and contracts when dry to enhance curl. Natural oils seal and soften hair.

A 100% post-consumer recycled (PCR) PET bottle made from polyethylene terephthalate, a material reused from soda bottles, reducing landfill waste.

Aveda salons, spas and stores and online at and

Lightweight formula to moisturize and seal the cuticle to define curls and provide all-day frizz control. Makes styling easier for long-lasting curls.